2026 World Cup: How TV broadcast picks are made between BBC and ITV

The BBC and ITV have agreed to share the rights to broadcast the 2022 FIFA World Cup in the UK. The agreement, which was announced on June 18, 2018, will see both broadcasters share the rights to all matches, with the BBC broadcasting the majority of games, including the England team's matches.

The deal is worth an estimated £150 million per year for five years, making it one of the most expensive broadcasting deals in history. The agreement also includes a clause that allows ITV to air a limited number of matches, including some high-profile games and potentially even some England matches if they are not broadcast by the BBC.

The deal has been criticized by some media outlets, with some arguing that it is too expensive and will lead to higher prices for consumers. However, others have welcomed the agreement, citing its potential to bring more football coverage to British audiences and to provide a more diverse range of broadcasting options.

In terms of specific details, the BBC will broadcast all 64 matches of the tournament, with ITV taking over for some games. The exact split between the two broadcasters is not clear, but it is expected that the BBC will air around 50-60% of the games, while ITV will take on the remaining matches.

Overall, the agreement marks an important milestone in British broadcasting history and has significant implications for the country's football fans.
 
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🤔 this deal is crazy expensive, like £150 million a year?! that's insane 💸 can't believe they're shelling out so much cash just to broadcast some matches 🏆 hopefully it's worth it for the fans, but i'm not sure how many people are even going to be able to afford it 😬
 
I mean come on £150 million a year is just crazy! I know the FIFA World Cup is a huge deal but that's just ridiculous money. And what about all those other sports events they could be showing instead? It's like they're just throwing money at each other to get their hands on the rights. Don't get me wrong, I love the football and all, but this deal just seems like a bad business move to me 🤑😒
 
I mean, can you believe they're shelling out £150 million per year just for the rights to broadcast one tournament? 🤑 That's like paying a gazillion dollars for a month of Netflix! It's no wonder they're saying it's one of the most expensive broadcasting deals in history. And don't even get me started on how it's going to affect consumers - prices are gonna go up, big time! ⚠️ But hey, I guess if you want more football coverage and a bit of diversity in your TV options, it's not all bad? The BBC will be airing most of the games anyway, so ITV is just getting a few scraps from the table. Not a bad deal for them, but for consumers? Nope, not so much... 🤔
 
I'm low-key annoyed that we're shelling out £150 million a year for this deal 🤑. I mean, yeah, it'll be sick to have more options, but the prices for our streaming services are already sky-high 💸. I just wish they'd sort out some better UIs on the BBC and ITV sites tho, their layouts are so wonky 😒. And can we get a better way of filtering games by team or something? Having to scroll through like 200 matches at once is such a pain 🤯. Still, if it means more footy coverage for us Brits, I'm not gonna complain too much 👍
 
Ugh, I'm so late to the party 🤦‍♂️. Like, what was going on back in 2018 that I missed? 🙈 Anyway, I gotta say, £150m per year is crazy 💸. I get why they wanna do it tho, more football for the people is always a good thing ⚽️. The BBC getting most of the games makes sense, but ITV gets some decent matches too, right? 🤔 Don't really mind 'em trying to poach some England games if that's what happens... at least we got some variety, I guess 😊.
 
Just saw this news 🤔, like whoa £150m a year is crazy 💸. Think it's cool that more people get to watch the England games, but also feel bad for those who can't afford it 🤑. Not sure about all these matches being shared between BBC and ITV, sounds like they're just gonna make more money from us Brits 😅. Anyway, can't wait for the World Cup, got my fantasy football team sorted 🏆👍
 
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