Ticketmaster has taken steps to address criticism from singer Olivia Dean, who accused the company of allowing "vile" resale prices for her upcoming tour. In response, Ticketmaster will cap future resale rates with no added fees on Dean's trek and refund fans for any markup they already paid to resellers.
Dean had voiced her concerns on Instagram, calling out Ticketmaster, Live Nation, and AEG for providing a service that was "disgusting" and against the wishes of artists. She emphasized the need for live music to be affordable and accessible, and urged the companies to "Do Better."
Ticketmaster has now taken action, announcing that it will cap resale rates for Dean's tour with no added fees. The company claims that its analysis of resale prevalence shows that only 20% of primary tickets were listed for resale, suggesting that Dean's demand was driven by genuine fans rather than resellers.
As part of this effort, Ticketmaster has also implemented a refund process for fans who purchased resale tickets. Those who bought resale tickets will receive partial refunds reflecting the difference between the original tour price and the higher price charged by the reseller. The company is absorbing the cost of these refunds to ensure that fans receive a fairer deal.
Refunds will be processed by December 10, but may take a few additional days to post depending on individual banks. This move comes after Dean's team expressed frustration with the issue of ticket pricing and Ticketmaster's response to it.
Ticketmaster CEO Michael Rapino echoed Olivia Dean's call to "Do Better" and emphasized the company's commitment to keeping live music accessible. While the company cannot require other marketplaces to honor artists' resale preferences, it is taking steps to lead by example and promote fairer ticket pricing practices.
Dean had voiced her concerns on Instagram, calling out Ticketmaster, Live Nation, and AEG for providing a service that was "disgusting" and against the wishes of artists. She emphasized the need for live music to be affordable and accessible, and urged the companies to "Do Better."
Ticketmaster has now taken action, announcing that it will cap resale rates for Dean's tour with no added fees. The company claims that its analysis of resale prevalence shows that only 20% of primary tickets were listed for resale, suggesting that Dean's demand was driven by genuine fans rather than resellers.
As part of this effort, Ticketmaster has also implemented a refund process for fans who purchased resale tickets. Those who bought resale tickets will receive partial refunds reflecting the difference between the original tour price and the higher price charged by the reseller. The company is absorbing the cost of these refunds to ensure that fans receive a fairer deal.
Refunds will be processed by December 10, but may take a few additional days to post depending on individual banks. This move comes after Dean's team expressed frustration with the issue of ticket pricing and Ticketmaster's response to it.
Ticketmaster CEO Michael Rapino echoed Olivia Dean's call to "Do Better" and emphasized the company's commitment to keeping live music accessible. While the company cannot require other marketplaces to honor artists' resale preferences, it is taking steps to lead by example and promote fairer ticket pricing practices.
the fact that 80% of primary tickets were listed for resale is wild i mean what even is the point of buying a ticket online if youre just gonna get ripped off by some reseller anyway kudos to olivia dean for speaking out and i hope more artists do the same this is a step in the right direction for live music 
... Ticketmaster's trying to do better, but I'm watching their moves closely to make sure they follow through 
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Ticketmaster finally listened to Olivia Dean 
and is doing the right thing 
It's about time they took action 
.
. The CEO said "Do Better" which I think is the best meme response ever 
.
! Olivia Dean's rant about those crazy resale prices was low-key justified, you feel? I've seen people getting slammed for trying to flip tickets for a quick buck, leaving fans high and dry 
. It's all about the love of music, right?
. Capping resale rates with no added fees is a win-win for both artists and fans 
. Kudos to them for taking a step in the right direction! 
... i mean it's about time companies like theirs take responsibility for how they're treating fans. it's just not right when people are getting ripped off on resale prices, and now they're offering refunds to those who got taken advantage of 
her fight against unfair ticket prices is so relatable. its about time ticketmaster took action & showed that they care about fans not just profiting off resale tickets 
its a good step forward but also a bit late lol. the 20% resale rate stat is actually kinda cool, it shows that most people are buying genuine tix 
Ticketmaster is finally doing something about those crazy resale prices 
.
️. It's about time they stepped up their game and showed that they care about their fans' experience 
Olivia Dean spoke truth to power on Instagram and now they're stepping up their game 
. And the part about absorbing the cost of refunds? That's some major goodwill points 
. Sometimes, change is necessary to set things right 
. Ticketmaster's new policy on resale rates is a step in the right direction 
. It shows that they're willing to listen and make adjustments 