Tesla, the pioneering electric vehicle manufacturer, has reportedly decided to add Apple CarPlay to its cars, a feature that was previously missing from its vehicles. The inclusion of CarPlay is seen as a significant move by Tesla, which has been struggling with declining sales and market share in recent years.
In fact, Apple CarPlay's popularity is so widespread that nearly half of US car buyers refuse to consider a car without the feature. This has led many automakers to include CarPlay in their vehicles, making it a standard offering across various brands.
Tesla's decision to add CarPlay comes at a time when Elon Musk's electric vehicle manufacturer is facing stiff competition from legacy and startup automakers. The company's sales have been declining, and its market share has shrunk significantly around the world as car buyers seek more options and innovative features.
The inclusion of CarPlay in Tesla's vehicles is seen as a significant step towards revitalizing the brand's image and appealing to customers who value this essential feature. According to Bloomberg, which cites sources close to the matter, the feature could be added within months if it isn't cancelled internally.
It's worth noting that Tesla has previously offered alternative music streaming services like Spotify, Tidal, and Apple Music apps on its infotainment system. However, adding CarPlay will provide customers with a more seamless experience, allowing them to use their smartphones in the car without any additional software or hardware requirements.
Tesla is not the only automaker to have resisted including Apple CarPlay in its vehicles. Lucid has taken some time to add the feature to its high-end EVs, while Rivian still refuses to consider it, citing concerns about user experience. General Motors also removed CarPlay from its new EVs and may do so again for its other models.
With the addition of CarPlay, Tesla is set to join the ranks of many other automakers that have already integrated this feature into their vehicles. The move is seen as a significant step towards revitalizing the brand's image and appealing to customers who value this essential feature.
In fact, Apple CarPlay's popularity is so widespread that nearly half of US car buyers refuse to consider a car without the feature. This has led many automakers to include CarPlay in their vehicles, making it a standard offering across various brands.
Tesla's decision to add CarPlay comes at a time when Elon Musk's electric vehicle manufacturer is facing stiff competition from legacy and startup automakers. The company's sales have been declining, and its market share has shrunk significantly around the world as car buyers seek more options and innovative features.
The inclusion of CarPlay in Tesla's vehicles is seen as a significant step towards revitalizing the brand's image and appealing to customers who value this essential feature. According to Bloomberg, which cites sources close to the matter, the feature could be added within months if it isn't cancelled internally.
It's worth noting that Tesla has previously offered alternative music streaming services like Spotify, Tidal, and Apple Music apps on its infotainment system. However, adding CarPlay will provide customers with a more seamless experience, allowing them to use their smartphones in the car without any additional software or hardware requirements.
Tesla is not the only automaker to have resisted including Apple CarPlay in its vehicles. Lucid has taken some time to add the feature to its high-end EVs, while Rivian still refuses to consider it, citing concerns about user experience. General Motors also removed CarPlay from its new EVs and may do so again for its other models.
With the addition of CarPlay, Tesla is set to join the ranks of many other automakers that have already integrated this feature into their vehicles. The move is seen as a significant step towards revitalizing the brand's image and appealing to customers who value this essential feature.