Tesla is reportedly adding Apple CarPlay to its cars, a move that could be a major shift in the way it approaches infotainment systems. For years, Tesla has been a vocal critic of Apple's dominance in the market, but now it seems like the electric vehicle manufacturer may have come around.
According to sources, the feature could be added within months if it isn't cancelled internally, and that would mark a significant change for Tesla. Until now, the company has focused on integrating its own music streaming services, including Spotify, Tidal, and Apple Music apps, rather than offering CarPlay as an option.
The move comes as Tesla faces increasing competition in the market, with its sales crashing and market share shrinking around the world. The company's lineup of vehicles is also seen as stale, with only two models available for purchase at a time.
However, it seems like Tesla may be trying to revamp its image by incorporating more mainstream features into its infotainment systems. CarPlay has become an essential feature for many car buyers, with nearly half of US buyers saying they won't consider purchasing a vehicle without the interface that lets them cast their phone to their car's screen.
Tesla is not the only automaker to reject Apple CarPlay, however. Lucid took some time to add the feature to its high-end EVs, while Rivian still refuses to consider including it in its vehicles. General Motors also famously removed CarPlay from its new EVs, and it may do the same with its other models in the future.
Overall, the addition of Apple CarPlay could be a major boost for Tesla's image and competitiveness in the market. However, it remains to be seen how the company will implement the feature and whether it will be able to differentiate itself from its competitors.
According to sources, the feature could be added within months if it isn't cancelled internally, and that would mark a significant change for Tesla. Until now, the company has focused on integrating its own music streaming services, including Spotify, Tidal, and Apple Music apps, rather than offering CarPlay as an option.
The move comes as Tesla faces increasing competition in the market, with its sales crashing and market share shrinking around the world. The company's lineup of vehicles is also seen as stale, with only two models available for purchase at a time.
However, it seems like Tesla may be trying to revamp its image by incorporating more mainstream features into its infotainment systems. CarPlay has become an essential feature for many car buyers, with nearly half of US buyers saying they won't consider purchasing a vehicle without the interface that lets them cast their phone to their car's screen.
Tesla is not the only automaker to reject Apple CarPlay, however. Lucid took some time to add the feature to its high-end EVs, while Rivian still refuses to consider including it in its vehicles. General Motors also famously removed CarPlay from its new EVs, and it may do the same with its other models in the future.
Overall, the addition of Apple CarPlay could be a major boost for Tesla's image and competitiveness in the market. However, it remains to be seen how the company will implement the feature and whether it will be able to differentiate itself from its competitors.