AI is taking over the influencer economy, and its impact can't be ignored. The platforms we use to share our content are now flooded with AI-generated videos that are often indistinguishable from the real thing.
The term "Sora" refers to the video editing software used by tech companies to create convincing AI-generated videos. However, there's a dark side to this trend. Some creators are being scammed out of their money by platforms and individuals who use AI-generated content to deceive users.
Jeremy Carrasco, a producer and director turned social media influencer, has taken it upon himself to educate people on how to spot these fake videos. He believes that most dialogue around generative AI is driven by tech companies, leaving creators like him behind.
The creator economy is all about attention, and now we're competing with an endless stream of AI-generated content. While some platforms have introduced labeling rules for AI content, they're often inconsistent and ineffective.
As the platforms themselves start to build their own generative AI tools, Jeremy warns that it's going to "screw over the entire creator economy." The advertising industry is already taking advantage of this trend, creating questionable ads that will further erode the trust between creators and their audience.
The irony is that while some creators might try to cash in on the AI bandwagon, Jeremy believes there's no good business opportunity for them. The platforms are more interested in selling advertising services directly to clients than supporting genuine content creators.
In a world where everything is becoming increasingly digital, it's time to rethink our approach to online content creation. We need to focus on authentic storytelling and engaging with real people, rather than relying on AI-generated videos that can't replicate the human touch.
Jeremy Carrasco's efforts to spread AI literacy are a step in the right direction, but we need more creators like him who understand the importance of authenticity in the digital age. The future of online content creation depends on it.
The term "Sora" refers to the video editing software used by tech companies to create convincing AI-generated videos. However, there's a dark side to this trend. Some creators are being scammed out of their money by platforms and individuals who use AI-generated content to deceive users.
Jeremy Carrasco, a producer and director turned social media influencer, has taken it upon himself to educate people on how to spot these fake videos. He believes that most dialogue around generative AI is driven by tech companies, leaving creators like him behind.
The creator economy is all about attention, and now we're competing with an endless stream of AI-generated content. While some platforms have introduced labeling rules for AI content, they're often inconsistent and ineffective.
As the platforms themselves start to build their own generative AI tools, Jeremy warns that it's going to "screw over the entire creator economy." The advertising industry is already taking advantage of this trend, creating questionable ads that will further erode the trust between creators and their audience.
The irony is that while some creators might try to cash in on the AI bandwagon, Jeremy believes there's no good business opportunity for them. The platforms are more interested in selling advertising services directly to clients than supporting genuine content creators.
In a world where everything is becoming increasingly digital, it's time to rethink our approach to online content creation. We need to focus on authentic storytelling and engaging with real people, rather than relying on AI-generated videos that can't replicate the human touch.
Jeremy Carrasco's efforts to spread AI literacy are a step in the right direction, but we need more creators like him who understand the importance of authenticity in the digital age. The future of online content creation depends on it.