Buyers are feeling bolder than ever in the UK housing market. Many are challenging the asking price of properties they love, often with surprising success. The key to making a bold yet calculated offer is to do your research and be strategic.
Alan Murphy and his wife found their dream home in Brighton, but the £575,000 asking price was deemed too high by the couple. They decided to make a low offer of £35,000 under the asking price. The seller was so impressed with the offer that they accepted immediately, confirming Murphy's hunch that the property had been overpriced.
Zoopla data shows that on average, homes now sell for about £16,000 below their listing price. House price growth has slowed to just 1.3% year on year, making it a buyer's market. Estate agents are also advising sellers to be more realistic with their prices, citing the need to reflect the current economic conditions.
Christian Hilber, a professor of economic geography at the London School of Economics, believes that many homeowners are still pricing properties based on past optimism rather than present-day value. "Loss aversion" is a major factor, where people tend to fear losses more than they value gains. This mindset can lead to overpricing and sellers being unwilling to negotiate.
However, experts say that a well-pitched offer shows respect for the property and the seller's position. Robin Edwards, a partner at Curetons, advises buyers to back up their offers with facts, such as survey findings or visible work that needs doing, and communicate respectfully.
For Rowena Bower and her husband, who successfully bought a four-bedroom property in south-east London for £535,000, it was all about building a rapport with the sellers. They had done their homework, carried out an independent survey, and communicated honestly about their perspective. This approach helped them to secure the home they wanted.
The article concludes that the current UK housing market is more elastic than many realise. Asking prices ask rather than dictate value. Now is the time for buyers to act, as the market is likely to be "a temporary response to the current environment".
Alan Murphy and his wife found their dream home in Brighton, but the £575,000 asking price was deemed too high by the couple. They decided to make a low offer of £35,000 under the asking price. The seller was so impressed with the offer that they accepted immediately, confirming Murphy's hunch that the property had been overpriced.
Zoopla data shows that on average, homes now sell for about £16,000 below their listing price. House price growth has slowed to just 1.3% year on year, making it a buyer's market. Estate agents are also advising sellers to be more realistic with their prices, citing the need to reflect the current economic conditions.
Christian Hilber, a professor of economic geography at the London School of Economics, believes that many homeowners are still pricing properties based on past optimism rather than present-day value. "Loss aversion" is a major factor, where people tend to fear losses more than they value gains. This mindset can lead to overpricing and sellers being unwilling to negotiate.
However, experts say that a well-pitched offer shows respect for the property and the seller's position. Robin Edwards, a partner at Curetons, advises buyers to back up their offers with facts, such as survey findings or visible work that needs doing, and communicate respectfully.
For Rowena Bower and her husband, who successfully bought a four-bedroom property in south-east London for £535,000, it was all about building a rapport with the sellers. They had done their homework, carried out an independent survey, and communicated honestly about their perspective. This approach helped them to secure the home they wanted.
The article concludes that the current UK housing market is more elastic than many realise. Asking prices ask rather than dictate value. Now is the time for buyers to act, as the market is likely to be "a temporary response to the current environment".