With Business Overload on the Rise, Can Shared Leadership Fix the Problem?
A growing number of CEOs are feeling the strain of handling an increasingly complex and fast-paced business environment. The demands placed on leaders have soared, making it difficult for one person to "hold" all the responsibilities required of a functional CEO position. As a result, some companies are turning to shared leadership models, where two CEOs work together to share the workload.
According to a study by AAPL, co-CEO companies between 1996 and 2020 generated average returns of 9.5 percent, with nearly 60 percent outperforming their peers. However, this small sample size raises questions about the effectiveness of shared leadership in the long term.
One factor driving the rise of co-CEOs is the need for speed and agility in today's business environment. As megatrends such as economic downturns, technological disruptions, and geopolitical shifts impact business goals and growth, companies must adopt faster cycles of change. This has led to an increase in CEO turnover, with many individuals becoming disillusioned with corporate life due to mounting pressure, stress, and burnout.
To mitigate this issue, some companies are exploring alternative leadership models, such as co-CEOs or joint CEOs. This approach aims to distribute the workload and responsibilities between two leaders, who can bring complementary skill sets to the table. For instance, Netflix's Ted Sarandos and Greg Peters have successfully combined their expertise in market-facing brand and content with technological and operations skills to scale past 300 million members.
However, the co-CEO model is not without its challenges. SAP abandoned its structure just six months after implementing it due to the need for "unambiguous leadership" during the pandemic. Even strong partnerships can strain under crisis conditions.
For shared leadership to succeed, compatibility between co-CEOs is crucial. They must be able to get along, share common values, communicate effectively, resolve conflicts, and present a unified external front. When this unity is achieved, companies can reap benefits such as improved decision-making, increased scalability, and enhanced organizational performance.
The future of shared leadership looks promising, particularly in sectors experiencing rapid change, such as technology, software as a service (SaaS), and healthcare. The rise of fractional leadership offers a competitive edge by allowing companies to recruit specialized skills at the C-suite level without long-term obligations. This approach can strengthen succession planning and ensure continuity of leadership, enabling businesses to adapt to changing circumstances more effectively.
Ultimately, shared leadership has the potential to drastically improve executive well-being and organizational performance. By providing extra capacity, less stress, and shared responsibility, co-CEOs can drive their business forward with renewed energy and focus. As pressure mounts on solo CEOs, companies are recognizing that sharing the load between two leaders is a more sustainable and effective approach to leadership.
A growing number of CEOs are feeling the strain of handling an increasingly complex and fast-paced business environment. The demands placed on leaders have soared, making it difficult for one person to "hold" all the responsibilities required of a functional CEO position. As a result, some companies are turning to shared leadership models, where two CEOs work together to share the workload.
According to a study by AAPL, co-CEO companies between 1996 and 2020 generated average returns of 9.5 percent, with nearly 60 percent outperforming their peers. However, this small sample size raises questions about the effectiveness of shared leadership in the long term.
One factor driving the rise of co-CEOs is the need for speed and agility in today's business environment. As megatrends such as economic downturns, technological disruptions, and geopolitical shifts impact business goals and growth, companies must adopt faster cycles of change. This has led to an increase in CEO turnover, with many individuals becoming disillusioned with corporate life due to mounting pressure, stress, and burnout.
To mitigate this issue, some companies are exploring alternative leadership models, such as co-CEOs or joint CEOs. This approach aims to distribute the workload and responsibilities between two leaders, who can bring complementary skill sets to the table. For instance, Netflix's Ted Sarandos and Greg Peters have successfully combined their expertise in market-facing brand and content with technological and operations skills to scale past 300 million members.
However, the co-CEO model is not without its challenges. SAP abandoned its structure just six months after implementing it due to the need for "unambiguous leadership" during the pandemic. Even strong partnerships can strain under crisis conditions.
For shared leadership to succeed, compatibility between co-CEOs is crucial. They must be able to get along, share common values, communicate effectively, resolve conflicts, and present a unified external front. When this unity is achieved, companies can reap benefits such as improved decision-making, increased scalability, and enhanced organizational performance.
The future of shared leadership looks promising, particularly in sectors experiencing rapid change, such as technology, software as a service (SaaS), and healthcare. The rise of fractional leadership offers a competitive edge by allowing companies to recruit specialized skills at the C-suite level without long-term obligations. This approach can strengthen succession planning and ensure continuity of leadership, enabling businesses to adapt to changing circumstances more effectively.
Ultimately, shared leadership has the potential to drastically improve executive well-being and organizational performance. By providing extra capacity, less stress, and shared responsibility, co-CEOs can drive their business forward with renewed energy and focus. As pressure mounts on solo CEOs, companies are recognizing that sharing the load between two leaders is a more sustainable and effective approach to leadership.