Electric vehicles (EVs) remain a niche choice in the US, according to a recent survey by Deloitte. While 7 percent of car buyers are interested in purchasing an EV for their next vehicle, this represents only a small fraction of total sales.
The preference for internal combustion engines is still strong, with 61 percent of respondents indicating that they want their next ride to be powered by a gasoline engine. Hybrid vehicles are more popular, with 21 percent of the vote, while plug-in hybrids account for just 5 percent. The uncertainty surrounding EV policies in the US has led many automakers to invest heavily in EV production, but it remains unclear whether these investments will pay off.
The availability of charging infrastructure is also a major concern for potential EV buyers. In the US, 53 percent of respondents said they do not have access to home charging, while this number drops to just 6 percent in Japan and 20 percent in Germany.
Despite these challenges, there are still some clear advantages to choosing an electric vehicle. EVs are more fuel-efficient than traditional gasoline-powered cars, with the ability to travel up to three times farther on a single gallon of energy. The cost savings from lower fuel costs are also significant, with over half of respondents citing this as a reason for choosing an EV.
Interestingly, only 7 percent of respondents indicated that they would be willing to spend more than $75,000 on an electric vehicle. This suggests that luxury EVs may not be the most appealing option for many consumers.
Software-defined vehicles (SDVs) are also becoming increasingly popular, but attitudes towards this technology vary widely depending on region and individual preferences. While 41 percent of US car buyers think SDVs are useful, only one in three says they have no use for one. In contrast, half of Chinese customers said a car that can be updated would be worth a 6-10 percent price premium.
The acceptance of SDVs also varies by region, with higher levels of interest in Southeast Asia and China compared to the US, UK, Germany, and Japan. This suggests that consumers are becoming more comfortable with the idea of software updates and over-the-air bug fixes, which could have significant implications for the automotive industry.
Overall, while EVs remain a niche choice in the US, there is still a growing demand for these vehicles, driven by factors such as fuel efficiency, cost savings, and environmental concerns. However, addressing issues like charging infrastructure and software-defined vehicles will be key to increasing adoption rates and making EVs more appealing to a wider range of consumers.
The preference for internal combustion engines is still strong, with 61 percent of respondents indicating that they want their next ride to be powered by a gasoline engine. Hybrid vehicles are more popular, with 21 percent of the vote, while plug-in hybrids account for just 5 percent. The uncertainty surrounding EV policies in the US has led many automakers to invest heavily in EV production, but it remains unclear whether these investments will pay off.
The availability of charging infrastructure is also a major concern for potential EV buyers. In the US, 53 percent of respondents said they do not have access to home charging, while this number drops to just 6 percent in Japan and 20 percent in Germany.
Despite these challenges, there are still some clear advantages to choosing an electric vehicle. EVs are more fuel-efficient than traditional gasoline-powered cars, with the ability to travel up to three times farther on a single gallon of energy. The cost savings from lower fuel costs are also significant, with over half of respondents citing this as a reason for choosing an EV.
Interestingly, only 7 percent of respondents indicated that they would be willing to spend more than $75,000 on an electric vehicle. This suggests that luxury EVs may not be the most appealing option for many consumers.
Software-defined vehicles (SDVs) are also becoming increasingly popular, but attitudes towards this technology vary widely depending on region and individual preferences. While 41 percent of US car buyers think SDVs are useful, only one in three says they have no use for one. In contrast, half of Chinese customers said a car that can be updated would be worth a 6-10 percent price premium.
The acceptance of SDVs also varies by region, with higher levels of interest in Southeast Asia and China compared to the US, UK, Germany, and Japan. This suggests that consumers are becoming more comfortable with the idea of software updates and over-the-air bug fixes, which could have significant implications for the automotive industry.
Overall, while EVs remain a niche choice in the US, there is still a growing demand for these vehicles, driven by factors such as fuel efficiency, cost savings, and environmental concerns. However, addressing issues like charging infrastructure and software-defined vehicles will be key to increasing adoption rates and making EVs more appealing to a wider range of consumers.