Games Workshop Finally Finds a Way to Share its Valuable Collectibles with True Fans
In a stunning turn of events, Games Workshop has apparently learned from its past mistakes. The company's long-standing struggle to get its limited edition collectibles into the hands of fans, only to have them snapped up by resellers on pre-order, seems to be coming to an end.
The Horus Heresy novel series, in particular, has been plagued by this issue, with each new release selling out quickly and then being snatched up by resellers at inflated prices. The final book in the Siege of Terra series, End of Ruin, was even cancelled earlier this year due to a bot-induced meltdown on the company's website.
However, it appears that Games Workshop has had enough. The company has announced that its upcoming limited edition novel, End of Ruin, will be available for preorder on December 13, but with a twist: orders placed between then and December 24 will guarantee delivery of a copy to customers, rather than being sold out to resellers.
This new approach seems like a breath of fresh air for fans who have grown tired of the frustration and stress that comes with trying to get their hands on these collectibles. By making sure that its books are delivered directly to consumers, Games Workshop is taking a significant step towards changing the way it does business.
While some may lament the loss of exclusivity, the benefits to fans are clear: they'll have access to the collectible novels without the need to worry about them being snapped up by resellers. And for Games Workshop, this new approach could lead to increased customer satisfaction and loyalty, which is essential for any business.
It's not too much to say that Games Workshop has finally learned its lesson when it comes to handling pre-orders. By prioritizing customer satisfaction over profit margins, the company is taking a bold step towards creating a more positive experience for fans. Only time will tell if this new approach pays off, but for now, it seems like a positive development for all involved.
In a stunning turn of events, Games Workshop has apparently learned from its past mistakes. The company's long-standing struggle to get its limited edition collectibles into the hands of fans, only to have them snapped up by resellers on pre-order, seems to be coming to an end.
The Horus Heresy novel series, in particular, has been plagued by this issue, with each new release selling out quickly and then being snatched up by resellers at inflated prices. The final book in the Siege of Terra series, End of Ruin, was even cancelled earlier this year due to a bot-induced meltdown on the company's website.
However, it appears that Games Workshop has had enough. The company has announced that its upcoming limited edition novel, End of Ruin, will be available for preorder on December 13, but with a twist: orders placed between then and December 24 will guarantee delivery of a copy to customers, rather than being sold out to resellers.
This new approach seems like a breath of fresh air for fans who have grown tired of the frustration and stress that comes with trying to get their hands on these collectibles. By making sure that its books are delivered directly to consumers, Games Workshop is taking a significant step towards changing the way it does business.
While some may lament the loss of exclusivity, the benefits to fans are clear: they'll have access to the collectible novels without the need to worry about them being snapped up by resellers. And for Games Workshop, this new approach could lead to increased customer satisfaction and loyalty, which is essential for any business.
It's not too much to say that Games Workshop has finally learned its lesson when it comes to handling pre-orders. By prioritizing customer satisfaction over profit margins, the company is taking a bold step towards creating a more positive experience for fans. Only time will tell if this new approach pays off, but for now, it seems like a positive development for all involved.