Google is facing a fresh wave of antitrust scrutiny from European regulators, who have launched an investigation into the company's use of online content for its artificial intelligence models and services.
The European Commission has opened an examination into whether Google's practice of incorporating web publishers' content and YouTube user-generated material into its AI without compensating them or giving them an opt-out clause constitutes a breach of competition rules. Regulators are concerned that this creates an unfair advantage, as the AI-driven search results and chatbot-style answers appear at the top of traditional search results without any payment to content creators.
The investigation is also focused on whether Google uses YouTube videos uploaded under similar conditions to train its generative AI models, while denying rival developers access. This move raises concerns that Google has gained an edge over its competitors by imposing unfair terms and conditions or giving itself privileged access to content.
Google's position is that this complaint risks stifling innovation in a market that is more competitive than ever, and the company will continue to work closely with news and creative industries as they transition to the AI era. However, EU officials are determined to determine whether Google has indeed breached competition rules and will impose sanctions if necessary.
The Commission's investigation comes amid heightened tensions between Brussels and President Donald Trump's administration, which had criticized previous antitrust actions against American tech giants. Nevertheless, EU officials insist that their focus is solely on possible illegal behavior and harm to competition and consumers within the European Union.
The European Commission has opened an examination into whether Google's practice of incorporating web publishers' content and YouTube user-generated material into its AI without compensating them or giving them an opt-out clause constitutes a breach of competition rules. Regulators are concerned that this creates an unfair advantage, as the AI-driven search results and chatbot-style answers appear at the top of traditional search results without any payment to content creators.
The investigation is also focused on whether Google uses YouTube videos uploaded under similar conditions to train its generative AI models, while denying rival developers access. This move raises concerns that Google has gained an edge over its competitors by imposing unfair terms and conditions or giving itself privileged access to content.
Google's position is that this complaint risks stifling innovation in a market that is more competitive than ever, and the company will continue to work closely with news and creative industries as they transition to the AI era. However, EU officials are determined to determine whether Google has indeed breached competition rules and will impose sanctions if necessary.
The Commission's investigation comes amid heightened tensions between Brussels and President Donald Trump's administration, which had criticized previous antitrust actions against American tech giants. Nevertheless, EU officials insist that their focus is solely on possible illegal behavior and harm to competition and consumers within the European Union.