Market Basket Takes the Silver Medal in US Grocery Retail Ranking, Focusing on Affordable Prices for Shoppers.
A new study by customer data science company Dunnhumby has ranked Market Basket as the second-largest grocery store chain in the nation for the second consecutive year. The eighth annual US grocery ranking includes 81 retailers from across the country that sell food and non-food household items.
Market Basket, known for its slogan "More for your dollar," edged out Wisconsin-based Woodman's to take the top spot, with Texas-based H-E-B supermarkets coming in first place. This marks a significant shift, as the top three grocery store chains are now regional players instead of national retailers.
Dunnhumby's ranking takes into account both financial performance and customer preferences. The company analyzed data from Flywheel and surveyed over 11,000 US grocery store customers to determine their priorities and shopping habits. According to Dunnhumby, saving money on groceries is a top priority for American consumers, with 41% of a retailer's long-term success depending on offering competitive prices, promotions, and rewards programs.
This focus on affordability comes as no surprise, given Market Basket's reputation for low prices. A Boston Globe investigation last year found that the chain had the lowest overall prices for everyday grocery items. Despite recent management disputes involving the founding family, customers and employees have remained loyal to the brand.
The study highlights the importance of value in the grocery retail landscape, with shoppers prioritizing savings over other factors like convenience or customer service. As Market Basket continues to maintain its commitment to affordable prices, it's clear that this approach is resonating with consumers nationwide.
A new study by customer data science company Dunnhumby has ranked Market Basket as the second-largest grocery store chain in the nation for the second consecutive year. The eighth annual US grocery ranking includes 81 retailers from across the country that sell food and non-food household items.
Market Basket, known for its slogan "More for your dollar," edged out Wisconsin-based Woodman's to take the top spot, with Texas-based H-E-B supermarkets coming in first place. This marks a significant shift, as the top three grocery store chains are now regional players instead of national retailers.
Dunnhumby's ranking takes into account both financial performance and customer preferences. The company analyzed data from Flywheel and surveyed over 11,000 US grocery store customers to determine their priorities and shopping habits. According to Dunnhumby, saving money on groceries is a top priority for American consumers, with 41% of a retailer's long-term success depending on offering competitive prices, promotions, and rewards programs.
This focus on affordability comes as no surprise, given Market Basket's reputation for low prices. A Boston Globe investigation last year found that the chain had the lowest overall prices for everyday grocery items. Despite recent management disputes involving the founding family, customers and employees have remained loyal to the brand.
The study highlights the importance of value in the grocery retail landscape, with shoppers prioritizing savings over other factors like convenience or customer service. As Market Basket continues to maintain its commitment to affordable prices, it's clear that this approach is resonating with consumers nationwide.