Lush Wine & Spirits, a Roscoe Village institution, has been navigating the choppy waters of tariffs and consumer uncertainty. Since President Donald Trump's second term began in 2025, Mitch Einhorn's biggest concern remains increased tariffs. With Lush being heavily reliant on imported items, this has put pressure on the small business to raise prices, which Einhorn is keen to avoid.
Einhorn has expressed frustration with the arbitrary nature of these tariffs, which have seen European wines face a 15% tariff since August. This uncertainty has been exacerbated by Trump's recent threat of imposing even higher tariffs – up to 25% – on certain European countries unless they agree to allow the US to purchase Greenland. It was this announcement that prompted Einhorn to pause further purchases until things settle down.
The impact of these tariffs extends beyond Lush, however. Einhorn has expressed concerns about the downstream effects these measures can have on people whose livelihoods are connected to imports, including port workers, truckers and retail employees. "When you think about how many hands touch a product," he said, "it impacts a lot of people."
Einhorn's priorities lie in creating an enjoyable customer experience at Lush Wine & Spirits. With its cozy bistro and menu items ranging from imported caviar to sandwiches and seafood, the business aims to provide a reasonably priced gourmet meal. Einhorn's goal is to make Lush "the best place to buy a bottle and eat."
Einhorn has expressed frustration with the arbitrary nature of these tariffs, which have seen European wines face a 15% tariff since August. This uncertainty has been exacerbated by Trump's recent threat of imposing even higher tariffs – up to 25% – on certain European countries unless they agree to allow the US to purchase Greenland. It was this announcement that prompted Einhorn to pause further purchases until things settle down.
The impact of these tariffs extends beyond Lush, however. Einhorn has expressed concerns about the downstream effects these measures can have on people whose livelihoods are connected to imports, including port workers, truckers and retail employees. "When you think about how many hands touch a product," he said, "it impacts a lot of people."
Einhorn's priorities lie in creating an enjoyable customer experience at Lush Wine & Spirits. With its cozy bistro and menu items ranging from imported caviar to sandwiches and seafood, the business aims to provide a reasonably priced gourmet meal. Einhorn's goal is to make Lush "the best place to buy a bottle and eat."
! I'm all for protecting local businesses, but when it comes to something like wine, you gotta consider the bigger picture. All these ups and downs are affecting not just Lush, but so many other people in the industry - port workers, truckers, retail employees... it's a total ripple effect 
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i mean, who wants to deal with all that uncertainty? 
einhorn's right to be frustrated - it's not just about the prices, but also the people involved in importing stuff... port workers, truckers, retail employees... they're all feeling the pinch 
my fave spot lush wine & spirits is gonna have to raise prices if those tariffs go up... that would break the bank 
i guess einhorn's trying to avoid that by waiting it out until things settle down 
anyway, i just hope ppl can understand how this affects more than just businesses - it's a whole chain of people 
...i mean who wouldn't want to raise prices on imported goods when it's literally costing you money? 
. it's not just about einhorn's business, it's about how this affects all these other people who rely on imports. 
maybe einhorn can just pass the extra cost on to rich customers like me 
but seriously, it's not right.
. I mean, can't we just get along? European wines at 15% already? Now they're threatening 25% on Greenland? Mitch Einhorn's got it right, though - all these tariffs are affecting way more people than just wine shop owners. Port workers, truckers... like, who even gets paid to watch a bottle of caviar get imported from Russia? 
And don't even get me started on the whole "buying Greenland" thing. Um, what's next? Asking Europe for its Netflix password? 
his problem is so relatable if I were him I'd just stock up on some cheap wine 
. it's like this big web of connections that affect so many lives. Einhorn's right to be frustrated, but also thinking about how his actions might ripple out and impact others is really interesting... does he prioritize the customer experience or the livelihoods of those connected to imports? what does it mean for a business to be 'relatively' priced in today's world? 
einhorn's all worried about his import costs but what about the people working at the ports or trucking companies who have to deal with the logistics of this mess? 
it seems like we need some common sense and not just politicians trying to score points with their constituents. 
anyway, i hope lush wine & spirits can weather the storm without too much damage... that caviar is worth the splurge 
. And don't even get me started on the ripple effect – port workers, truckers, retail employees... who's going to be affected?! 
. I just hope Mitch Einhorn can keep prices reasonable and maintain that cozy atmosphere 
. The last thing I want is Lush Wine & Spirits becoming some pricey tourist trap 
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It's just another example of how tariffs can be super arbitrary and hurt innocent people. Einhorn should totally keep speaking out about this - someone's gotta represent the little guys 
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