A bizarre phenomenon has taken hold of Britain's pubs, where customers are increasingly adopting a single-file queuing system to order drinks. Bar owners and staff have expressed their frustration at this trend, which they argue is "ridiculous" and detrimental to the traditional pub experience.
The practice, where patrons line up behind one another, waiting for their turn to be served by a bartender, has become all too familiar in many establishments across the country. The queueing system, once an integral part of British pub culture, now seems to have been hijacked by younger generations who are more accustomed to the rigid rules and structures imposed by online transactions.
"It's like the one person did it once and since then everyone has followed like lemmings," said Paul Loebenberg, managing director of Wolfpack Taproom in north-west London. "Staff at our bar have had to walk over from behind the taps to free customers from the queue, while we've trained our staff to say 'Please come forward, don't queue'. It's just not working."
The rise of single-file queuing has left many bar owners perplexed and concerned about the long-term implications for their businesses. Jess Riley, manager at Wylam Brewery in Newcastle, echoed Loebenberg's sentiments, stating that the trend began around 2020, during the pandemic, when people started to adopt this new form of social distancing.
"It wasn't a thing before Covid," said Riley. "And now it's just become normalised. We're a big place with massive bars, but some people still refuse to stop queuing. It's just ridiculous."
Academic John Drury, professor of psychology at the University of Sussex, offered some insight into this phenomenon. According to him, attitudes towards public activities such as going for drinks have changed since the pandemic, sometimes negatively.
"People's behaviour has gotten worse post-pandemic," said Drury. "When we've spoken to people in these industries, many say that behaviour has become normalised, and when you ask the general public, their response is more mixed, because not all of them realise that their behaviour has changed."
Drury also highlighted that social norms play a significant role in shaping our behavior, citing an example from his experience as a consultant for the planning of the queue to pay respects to Queen Elizabeth II after her death. He noted that despite the illogical nature of single-file queuing at pubs, social pressure means it is likely to persist.
"The norm means not only something that people generally do, but also something that people in your group think is the right thing to do," explained Drury. "And people don't want to be put in a position where they're regarded as deviant or troublemakers."
As Britain's pubs continue to grapple with this unexpected trend, it remains to be seen how long single-file queuing will persist and what its impact on traditional pub culture will ultimately be.
The practice, where patrons line up behind one another, waiting for their turn to be served by a bartender, has become all too familiar in many establishments across the country. The queueing system, once an integral part of British pub culture, now seems to have been hijacked by younger generations who are more accustomed to the rigid rules and structures imposed by online transactions.
"It's like the one person did it once and since then everyone has followed like lemmings," said Paul Loebenberg, managing director of Wolfpack Taproom in north-west London. "Staff at our bar have had to walk over from behind the taps to free customers from the queue, while we've trained our staff to say 'Please come forward, don't queue'. It's just not working."
The rise of single-file queuing has left many bar owners perplexed and concerned about the long-term implications for their businesses. Jess Riley, manager at Wylam Brewery in Newcastle, echoed Loebenberg's sentiments, stating that the trend began around 2020, during the pandemic, when people started to adopt this new form of social distancing.
"It wasn't a thing before Covid," said Riley. "And now it's just become normalised. We're a big place with massive bars, but some people still refuse to stop queuing. It's just ridiculous."
Academic John Drury, professor of psychology at the University of Sussex, offered some insight into this phenomenon. According to him, attitudes towards public activities such as going for drinks have changed since the pandemic, sometimes negatively.
"People's behaviour has gotten worse post-pandemic," said Drury. "When we've spoken to people in these industries, many say that behaviour has become normalised, and when you ask the general public, their response is more mixed, because not all of them realise that their behaviour has changed."
Drury also highlighted that social norms play a significant role in shaping our behavior, citing an example from his experience as a consultant for the planning of the queue to pay respects to Queen Elizabeth II after her death. He noted that despite the illogical nature of single-file queuing at pubs, social pressure means it is likely to persist.
"The norm means not only something that people generally do, but also something that people in your group think is the right thing to do," explained Drury. "And people don't want to be put in a position where they're regarded as deviant or troublemakers."
As Britain's pubs continue to grapple with this unexpected trend, it remains to be seen how long single-file queuing will persist and what its impact on traditional pub culture will ultimately be.