Marks & Spencer has finally emerged from its digital shell, and Stuart Machin is now free to flex his fiscal muscles. The chief executive's pre-budget remarks have been a respite for investors who were bracing themselves for a more sombre set of financials following the devastating cyber-attack that crippled the company's website last Easter.
Machin has taken the cautious approach, acknowledging that "the incident" will be viewed as an extraordinary moment in time rather than a harbinger of doom. The food business has been quicker to recover, with sales up 7.8% in the half-yearly period, largely due to its more UK-focused supply chains moving faster.
However, the clothing and home division has taken longer to get back on track, with Machin admitting that sales declined by 16.4% due to the website's struggles and the loss of forecasting ability. The manual stock control imposed during the cyber-attack has resulted in higher waste costs, which will add to the overall bill.
Despite the challenges, May's preliminary estimate of £300m in trading damage seems reasonable, with Machin now revising his estimates upwards to around £324m, a significant chunk of which is covered by insurance. The City has taken this as reassuring news, suggesting that the lingering effects of the cyber-attack should clear up by early next year.
The long-term plan is for M&S to focus on expansion in its food business, aiming to double sales over time, while streamlining its retail estate through store closures and openings of more efficient outlets. This strategy has been in place for some years, but the recent disruption will not significantly alter the company's medium-term trajectory.
Interestingly, the stock market has taken a clinical view of the cyber-attack, recognizing that one lost year of profit progress does not seriously impact the business's value if the underlying growth prospects remain intact. As such, M&S shares have traded relatively sideways over the past year, with investors more focused on the budget's potential to affect consumer spending power than the company's own financials.
Overall, while Marks & Spencer has certainly weathered a significant challenge, its resilience and adaptability will be crucial in driving recovery and growth in the years ahead.
Machin has taken the cautious approach, acknowledging that "the incident" will be viewed as an extraordinary moment in time rather than a harbinger of doom. The food business has been quicker to recover, with sales up 7.8% in the half-yearly period, largely due to its more UK-focused supply chains moving faster.
However, the clothing and home division has taken longer to get back on track, with Machin admitting that sales declined by 16.4% due to the website's struggles and the loss of forecasting ability. The manual stock control imposed during the cyber-attack has resulted in higher waste costs, which will add to the overall bill.
Despite the challenges, May's preliminary estimate of £300m in trading damage seems reasonable, with Machin now revising his estimates upwards to around £324m, a significant chunk of which is covered by insurance. The City has taken this as reassuring news, suggesting that the lingering effects of the cyber-attack should clear up by early next year.
The long-term plan is for M&S to focus on expansion in its food business, aiming to double sales over time, while streamlining its retail estate through store closures and openings of more efficient outlets. This strategy has been in place for some years, but the recent disruption will not significantly alter the company's medium-term trajectory.
Interestingly, the stock market has taken a clinical view of the cyber-attack, recognizing that one lost year of profit progress does not seriously impact the business's value if the underlying growth prospects remain intact. As such, M&S shares have traded relatively sideways over the past year, with investors more focused on the budget's potential to affect consumer spending power than the company's own financials.
Overall, while Marks & Spencer has certainly weathered a significant challenge, its resilience and adaptability will be crucial in driving recovery and growth in the years ahead.