Meta is set to launch a standalone app for its popular AI-generated video feed Vibes, following strong initial traction within the Meta AI app. The new app will provide users with a dedicated space to create, discover, and share AI-generated videos in a more focused environment.
According to reports, Vibes was first introduced as a feature in the Meta AI app last September, allowing users to prompt the AI to generate TikTok-style vertical videos. Similar to OpenAI's Sora app, Vibes has proven to be a hit among Meta AI users, who are increasingly turning to it for creative expression and social sharing.
Meta is now investing in a standalone app to build on this momentum, citing user demand for more focused content creation and discovery tools. The company believes that AI-generated video will play an increasingly important role in platforms' engagement strategies, and the new app aims to provide users with a seamless way to access these features.
Breaking Vibes out into its own app could also help Meta fine-tune its AI image and video recommendation algorithm, which it plans to push more AI-generated content into. This move could potentially give the company an edge in the burgeoning field of AI-first social media, where Meta is competing with OpenAI for market share.
OpenAI's Sora app has already seen significant updates, including new features allowing users to create videos with characters and pets from popular franchises like Disney. Given Meta's history of licensing celebrity likenesses, it's possible that the company could follow suit, but ultimately, one thing is clear: AI-generated videos are set to become an increasingly ubiquitous part of our online lives.
According to reports, Vibes was first introduced as a feature in the Meta AI app last September, allowing users to prompt the AI to generate TikTok-style vertical videos. Similar to OpenAI's Sora app, Vibes has proven to be a hit among Meta AI users, who are increasingly turning to it for creative expression and social sharing.
Meta is now investing in a standalone app to build on this momentum, citing user demand for more focused content creation and discovery tools. The company believes that AI-generated video will play an increasingly important role in platforms' engagement strategies, and the new app aims to provide users with a seamless way to access these features.
Breaking Vibes out into its own app could also help Meta fine-tune its AI image and video recommendation algorithm, which it plans to push more AI-generated content into. This move could potentially give the company an edge in the burgeoning field of AI-first social media, where Meta is competing with OpenAI for market share.
OpenAI's Sora app has already seen significant updates, including new features allowing users to create videos with characters and pets from popular franchises like Disney. Given Meta's history of licensing celebrity likenesses, it's possible that the company could follow suit, but ultimately, one thing is clear: AI-generated videos are set to become an increasingly ubiquitous part of our online lives.