Meta is stepping up its game to transform its AI hardware into a sleeker, more stylish offering by poaching top designers from rival Apple. The social media giant has hired Alan Dye and Billy Sorrentino, two of the most influential designers at Apple, to head a new design studio within Meta's Reality Labs.
Dye, who was previously the vice president of Human Interface Design at Apple, will lead this team. He is known for his work on watchOS, the Apple Vision Pro, and iOS 26. His arrival suggests that Meta wants to bring some much-needed polish to its user interface. Analysts say that Dye's expertise will help Meta to rebrand its products with a more fashionable aesthetic.
Sorrentino, who was also an influential designer at Apple, will be joining the Reality Labs team alongside Dye. The move is significant as it signals a major overhaul of Meta's design strategy and marks a shift away from the company's often stodgy user interface.
Meta's decision to poach top designers from its competitor comes amidst a backdrop of increasing competition in the tech industry. The social media giant has always been focused on its AI ambitions, but it appears that its efforts are yet to bear significant fruit. With Dye and Sorrentino on board, Meta aims to change that by integrating fashion-forward designs into its products.
Meta's latest move suggests a renewed focus on user experience and aesthetics in the company's software and hardware offerings. The appointment of these two influential designers signals that Meta is willing to put more emphasis on design and aesthetics to differentiate itself from rival tech giants like Apple.
However, this move may also signal a significant shake-up at Apple. Dye has been leaving his position as vice president of Human Interface Design, which has been seen as a rough time for the company's AI journey. The departure of these two influential designers marks an interesting development in the ever-evolving tech industry landscape.
Dye, who was previously the vice president of Human Interface Design at Apple, will lead this team. He is known for his work on watchOS, the Apple Vision Pro, and iOS 26. His arrival suggests that Meta wants to bring some much-needed polish to its user interface. Analysts say that Dye's expertise will help Meta to rebrand its products with a more fashionable aesthetic.
Sorrentino, who was also an influential designer at Apple, will be joining the Reality Labs team alongside Dye. The move is significant as it signals a major overhaul of Meta's design strategy and marks a shift away from the company's often stodgy user interface.
Meta's decision to poach top designers from its competitor comes amidst a backdrop of increasing competition in the tech industry. The social media giant has always been focused on its AI ambitions, but it appears that its efforts are yet to bear significant fruit. With Dye and Sorrentino on board, Meta aims to change that by integrating fashion-forward designs into its products.
Meta's latest move suggests a renewed focus on user experience and aesthetics in the company's software and hardware offerings. The appointment of these two influential designers signals that Meta is willing to put more emphasis on design and aesthetics to differentiate itself from rival tech giants like Apple.
However, this move may also signal a significant shake-up at Apple. Dye has been leaving his position as vice president of Human Interface Design, which has been seen as a rough time for the company's AI journey. The departure of these two influential designers marks an interesting development in the ever-evolving tech industry landscape.