NFL Unveils Exclusive 'Origins: An NFL Collection' Featuring San Francisco Designers Ahead of Super Bowl LX
The National Football League (NFL) is set to debut its latest "Origins" collection, a collaboration between the league and three San Francisco-based design brands. The exclusive capsule series will be showcased at a single-day pop-up event in San Francisco, with select pieces available online prior to the Big Game.
Aaron De La Cruz, BLVCK SCVLE and Nostalgia are the three Bay Area designers who have contributed to the collection. Their designs not only reflect the eclectic essence of San Francisco but also capture the stories, cultures, and voices that define the city.
The "Origins: An NFL Collection" aims to showcase creativity meeting community. According to Ashley Daniel, director of consumer products at the NFL, the program is all about celebrating the intersection of sports fashion and cultural identity.
The pop-up event will take place on February 5th at The Pearl in San Francisco. Fans can register for free online at NFL.com/origins to shop the limited-edition collection during the one-day event. For those outside the Bay Area, select items from the collection will be available for purchase online starting February 6th.
The three designers contributing to the collection have unique styles and backgrounds that reflect their personal narratives. Aaron De La Cruz's designs are inspired by his family, graffiti culture, skateboarding, and architecture. He is renowned for his innovative yet minimal approach to structure and form, having gained global recognition in museums and private collections.
BLVCK SCVLE tells the story of how to decipher the world objectively through fashion. The brand offers high-quality pieces that embody a mysterious aesthetic combined with dark romanticism. Their designs aim to bridge cultures, generations, and personal histories.
Nostalgia is a culture-driven streetwear label founded in San Francisco by Humbert Lee and Jaden Yo-Eco. Each piece from their collection sparks memories and draws inspiration from the past while being designed for today.
The "Origins: An NFL Collection" marks the fifth year of the program, with its focus on celebrating football beyond the game itself but also exploring the stories and cultural contexts that define the sport in different cities.
The National Football League (NFL) is set to debut its latest "Origins" collection, a collaboration between the league and three San Francisco-based design brands. The exclusive capsule series will be showcased at a single-day pop-up event in San Francisco, with select pieces available online prior to the Big Game.
Aaron De La Cruz, BLVCK SCVLE and Nostalgia are the three Bay Area designers who have contributed to the collection. Their designs not only reflect the eclectic essence of San Francisco but also capture the stories, cultures, and voices that define the city.
The "Origins: An NFL Collection" aims to showcase creativity meeting community. According to Ashley Daniel, director of consumer products at the NFL, the program is all about celebrating the intersection of sports fashion and cultural identity.
The pop-up event will take place on February 5th at The Pearl in San Francisco. Fans can register for free online at NFL.com/origins to shop the limited-edition collection during the one-day event. For those outside the Bay Area, select items from the collection will be available for purchase online starting February 6th.
The three designers contributing to the collection have unique styles and backgrounds that reflect their personal narratives. Aaron De La Cruz's designs are inspired by his family, graffiti culture, skateboarding, and architecture. He is renowned for his innovative yet minimal approach to structure and form, having gained global recognition in museums and private collections.
BLVCK SCVLE tells the story of how to decipher the world objectively through fashion. The brand offers high-quality pieces that embody a mysterious aesthetic combined with dark romanticism. Their designs aim to bridge cultures, generations, and personal histories.
Nostalgia is a culture-driven streetwear label founded in San Francisco by Humbert Lee and Jaden Yo-Eco. Each piece from their collection sparks memories and draws inspiration from the past while being designed for today.
The "Origins: An NFL Collection" marks the fifth year of the program, with its focus on celebrating football beyond the game itself but also exploring the stories and cultural contexts that define the sport in different cities.
it's all about celebrating creativity & community, you know? i hope fans from outside bay area can still get their hands on some pieces online, that'd be awesome 
gotta see the pop-up event in person tho, sounds like an amazing experience! 
. And have you ever noticed how some of the best food trucks are actually serving some amazing Korean BBQ tacos? Like, what's not to love about spicy beef and crispy kimchi slaw on a tortilla? 
The NFL collection sounds cool, but I'm more stoked for those tacos... or maybe I'll just stick to watching the Super Bowl with a bowl of popcorn 
. The fact that they're highlighting local talent and showcasing the diversity of San Francisco is a huge win in my book 
. Each designer brings their own unique vibe to the table - Aaron De La Cruz's minimalist style, BLVCK SCVLE's edgy mystery, and Nostalgia's nostalgic streetwear... it's gonna be lit 
! Can't wait for the pop-up event in Feb - will def be trying to snag some of these exclusive pieces 
. The "Origins" collab is all about community and celebrating the intersection of sports fashion and identity, and I'm so down for that 
Aaron De La Cruz's designs are so fire, can't wait to cop his minimalist masterpieces 
BLVCK SCVLE's aesthetic is giving me all the dark romantic vibes I need for my wardrobe 
Nostalgia's pieces remind me of my fave childhood brand - it's like they're bringing back memories with every stitch 
And you know what's even better? The fact that this collab is celebrating community and cultural identity, which is literally the most important thing right now 
Super Bowl LX is coming up and the NFL just dropped a new collab collection featuring local San Francisco designers... sounds cool I guess, but what's next? 
The Bay Area is already dealing with rising housing costs and gentrification... won't be surprised if this collection is priced way out of reach for most fans. 
Meanwhile, climate change is still a thing and the NFL hasn't even made any official statements about their sustainability efforts for the Big Game... just another environmental issue to worry about 
their styles and backgrounds are so unique and it's amazing to see how they're all contributing to this dope collection. it's not just about the clothes though - it's about celebrating the intersection of sports fashion and cultural identity 
i've already registered for the pop-up event in sf, gotta get my hands on some of that limited-edition gear! 
, it just dont taste like the same anymore 
but hey back to nfl... i love how they're showcasing local designers this time around. san francisco vibes all over those designs 
. And Nostalgia's streetwear label is serving up nostalgia-tinged goodness 
. I'm low-key hoping to cop some of these exclusive items in February 
. Can't wait for the pop-up event in SF and online drop! 
. And Nostalgia's streetwear vibes have me feeling nostalgic (lol) - it'll be so cool to see how their designs draw inspiration from the past while still being relevant today 
. Can't wait for this pop-up event in SF on Feb 5th, gonna get my squad together and hit up The Pearl 
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. I need to see more pics of these designs ASAP, this is literally going to be the most iconic Super Bowl outfit ever 
Nostalgia's stuff is super fire too, love how they incorporate retro elements into modern pieces 
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. Still, as a fan of streetwear, I'm excited to check out the collection and see if BLVCK SCVLE and Nostalgia are able to bring something fresh to the table 
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. And can you imagine walking into that pop-up event on Feb 5th and being surrounded by all these amazing designs? it'll be like a mini-fashion show during the Super Bowl 
It's dope to see the NFL teaming up with local designers from San Francisco to create a capsule collection that reflects the city's unique vibe. I mean, who wouldn't want to rep their city's design on their jersey? 
I'm curious to see how this collab goes down on Feb 5th at The Pearl!