Netflix May End Up with Premier League Rights Due to Warner Bros Discovery Takeover, Despite Reluctance to Invest in Sports Content.
In a shocking turn of events, the fate of the Premier League's TV rights may lie with Netflix if it acquires Warner Bros Discovery (WBD), despite the streaming giant's reluctance to invest heavily in sports content. The $100bn-plus takeover battle between Netflix and Paramount Skydance is set to have significant implications for global news, including football.
For years, Netflix has been courting the Premier League by offering packages of games designed for streaming companies. Amazon Prime bought the rights for two rounds of top-flight matches each season between 2019 and 2025 before reverting back to Sky Sports. However, with the Premier League halfway through its domestic rights deal with Sky Sports and TNT Sports, planning for the next auction is well underway.
The Premier League would view Netflix as a welcome addition to its broadcast stable, given Paramount Skydance's recent acquisition of Champions League rights on behalf of Paramount+. As a result, it is likely that the league will be eager to sell its rights to Netflix if the streaming giant inherits TNT Sport's UK operation.
Uefa has fared little better in its attempts to secure global streaming deals for the Champions League. The competition's streaming packages sold in November were won by Amazon and Paramount+, with Telefonica and Canal+ reaffirming their domestic dominance in Spain and France, respectively.
Netflix's reluctance to invest billions in premium rights has led to it targeting global rights for one-off events such as world championship boxing or exhibitions like the Six Kings Slam tennis tournament. However, its recent landmark deal securing US rights to the 2027 and 2031 Women's World Cups suggests that the company is willing to explore new territory.
Given the outcome of Uefa's Champions League auction, which did not produce a global streaming deal offered as part of the tender, there seems little prospect of the Premier League selling its rights on a global basis in its post-2029 cycle. As such, Netflix would have to continue bidding on a market-by-market basis if it inherited TNT Sport's UK rights.
The timing of the takeover could not be better for the Premier League, as it is at the halfway point of its domestic rights deal with Sky Sports and TNT Sports. With even Sky's budgets under pressure due to Comcast's proposed purchase of ITV, more games for sale are likely to require more broadcast partners.
In a shocking turn of events, the fate of the Premier League's TV rights may lie with Netflix if it acquires Warner Bros Discovery (WBD), despite the streaming giant's reluctance to invest heavily in sports content. The $100bn-plus takeover battle between Netflix and Paramount Skydance is set to have significant implications for global news, including football.
For years, Netflix has been courting the Premier League by offering packages of games designed for streaming companies. Amazon Prime bought the rights for two rounds of top-flight matches each season between 2019 and 2025 before reverting back to Sky Sports. However, with the Premier League halfway through its domestic rights deal with Sky Sports and TNT Sports, planning for the next auction is well underway.
The Premier League would view Netflix as a welcome addition to its broadcast stable, given Paramount Skydance's recent acquisition of Champions League rights on behalf of Paramount+. As a result, it is likely that the league will be eager to sell its rights to Netflix if the streaming giant inherits TNT Sport's UK operation.
Uefa has fared little better in its attempts to secure global streaming deals for the Champions League. The competition's streaming packages sold in November were won by Amazon and Paramount+, with Telefonica and Canal+ reaffirming their domestic dominance in Spain and France, respectively.
Netflix's reluctance to invest billions in premium rights has led to it targeting global rights for one-off events such as world championship boxing or exhibitions like the Six Kings Slam tennis tournament. However, its recent landmark deal securing US rights to the 2027 and 2031 Women's World Cups suggests that the company is willing to explore new territory.
Given the outcome of Uefa's Champions League auction, which did not produce a global streaming deal offered as part of the tender, there seems little prospect of the Premier League selling its rights on a global basis in its post-2029 cycle. As such, Netflix would have to continue bidding on a market-by-market basis if it inherited TNT Sport's UK rights.
The timing of the takeover could not be better for the Premier League, as it is at the halfway point of its domestic rights deal with Sky Sports and TNT Sports. With even Sky's budgets under pressure due to Comcast's proposed purchase of ITV, more games for sale are likely to require more broadcast partners.