Taylor Swift has teamed up with chat show host Graham Norton for her latest music video. The whimsical, retro-themed clip features Swift's character befriending a pet rock, before meeting its matching counterpart in a cactus. Meanwhile, Norton plays a salesman hawking a 'reverse serum', while fellow guests Domhnall Gleeson, Greta Lee and Jodie Turner-Smith also make appearances.
Swift has described her experience with the 90s-inspired video as "the thrill of a lifetime" and praised Norton's charisma, saying he's "insanely charismatic and lovable". She was reportedly struck by an idea to bring together guests from her Graham Norton show appearances in the clip. Norton himself took to Instagram to express his excitement, calling it a "week that will stay with me forever".
The video is part of Swift's album treatment, following The Fate of Ophelia, and showcases her growing ability to create content outside of music releases. It also highlights Norton's increasing popularity across the Atlantic, as clips from his show frequently go viral in the US.
As for new single Opalite, which reached No 2 on the UK charts initially, its current position of No 15 could see it bounce back up the rankings next week. The video is available now on Spotify and Apple Music, with a YouTube premiere scheduled for Sunday.
Swift has described her experience with the 90s-inspired video as "the thrill of a lifetime" and praised Norton's charisma, saying he's "insanely charismatic and lovable". She was reportedly struck by an idea to bring together guests from her Graham Norton show appearances in the clip. Norton himself took to Instagram to express his excitement, calling it a "week that will stay with me forever".
The video is part of Swift's album treatment, following The Fate of Ophelia, and showcases her growing ability to create content outside of music releases. It also highlights Norton's increasing popularity across the Atlantic, as clips from his show frequently go viral in the US.
As for new single Opalite, which reached No 2 on the UK charts initially, its current position of No 15 could see it bounce back up the rankings next week. The video is available now on Spotify and Apple Music, with a YouTube premiere scheduled for Sunday.
i mean who wouldn't wanna see taylor befriending a pet rock and singing about opalite in a retro-themed clip? 
it's like she's trying to make us forget that we're all just adults now (just kidding, we're still stuck in a never-ending loop of nostalgia) 
! It's great to see Taylor trying out different creative avenues beyond her music. The 90s theme in the new music video is so nostalgic 
. I love how Graham brings his charisma to the project, it's no wonder clips from his show go viral across the pond 
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. Overall, I think this video is a fun addition to her album treatment and will likely get a lot of engagement from fans 
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she's all grown up now and can do whatever she wants, but does she have to make videos that are so extra? 
i mean, a pet rock?! it's just weird. and graham norton is kinda funny, but sometimes he comes on the show and he's just trying too hard 
. And Graham Norton as this salesman guy? It feels forced 
? At least Taylor Swift seems to be having fun with it, and that's what matters, right? The video looks kinda fun 
. But, seriously, can they make a playlist for the album treatment without all the extraneous nonsense? Just give us the music 
she's like a total dream come true as an artist & i love how she's experimenting w/ different mediums beyond music vids 
her collab w/ graham norton is PERFECT, he's so charming & entertaining in this clip 
. It's like, she's not just selling us on her music anymore, she's creating these full-on storytelling experiences that are almost like little mini-movies 
. I guess it's cool that he got to connect with Taylor's guests, but couldn't they just do a regular old interview or something? This feels like a desperate attempt to go viral 
. It's like she's trying to be the queen of nostalgia and it's just coming off as forced 
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! did you guys see the pics from the shoot tho? those outfits are giving me major 90s vibes 
i'm so glad taylor swift is having fun making music vids again! it looks like she's really getting into that 90s vibe and it's just so wholesome 
watching her befriend a pet rock is literally the cutest thing ever 
and graham norton as a salesman hawking reverse serum? genius 
can't wait to watch the youtube premiere this sunday! 
But seriously, Graham Norton slays in that salesman role - he's got this effortless charm that just draws you in 
I'm also low-key impressed Taylor went for a chat show guest cameo in her video - talk about taking inspiration from your own platform 
. And, I gotta say, Graham Norton is the perfect co-star - his energy is infectious! 
I'm not surprised the video went viral in the US, he's got a massive following over there. It's interesting to see Taylor experimenting with different content outside of her music, it shows she's not afraid to try new things 
. The way the guests from her Graham Norton show appearances come together is also pretty cool, it feels like one big, happy party 
. At least she's having fun with it tho 
. And let's be real, Graham Norton is just getting more comfortable in his role as the charismatic host who always gets the A-list crowd 
. The only thing I'd say is, can we get some updates on that 'week that will stay with me forever' he was all excited about? Is it still gonna last him till next year's Oscars or what? 
she's always been so talented and now it seems like she's taking her creative skills to a whole new level 
that graham norton cameo tho 
taylor swift is definitely one of those artists who can pull off anything and still come out looking amazing 
like who thought it was a good idea to have her character bestie with a pet rock ?? But you know what? It's kinda growing on me... like, in a weird way. And can we talk about Graham Norton for a sec? He's literally the ultimate charmer, I swear 
he makes even his guests look cool (no offense, Domhnall and Greta). I love how Taylor is finally showing off her non-music side and it's all so... whimsical 
. And omg, that "reverse serum" plotline? I need to know what kind of magic they whipped up for that 
and graham norton is just perfect in this clip he's like the ultimate charmer & i can see why taylor swift loves him so much 
let's get this taylor swift party started! 
. The fact that the video is part of an album treatment and showcases her growing creative range is really exciting to see. Maybe this is the start of something special for Taylor? 