Fifa's Peace Prize: A Distraction from Infantino's Day Job
It is little surprise that Gianni Infantino, the embattled president of world football's governing body Fifa, has been lavished with praise by his close friend and ally, US President Donald Trump. At a recent Gaza peace summit, Infantino showered Trump with effusive praise, calling him a "winner" and "close friend". This endorsement comes on the heels of Fifa's announcement that it will launch its own annual peace prize, to be awarded at a Washington ceremony next month.
One thing is certain: this peace prize will be a slam dunk for Infantino. He has made no secret of his admiration for Trump's "peace-making prowess" and has publicly backed the US president's efforts. The timing of Fifa's decision could not be more opportune, as it appears designed to bolster Infantino's reputation among his allies.
However, this move is also a distraction from the very real issues plaguing Fifa under Infantino's leadership. Critics have long accused the organisation of prioritising profit over progress, and Fifa's latest ticketing arrangements for the upcoming men's World Cup in the US, Canada, and Mexico offer little evidence to the contrary.
The decision to adopt dynamic pricing for tickets has sent shockwaves through the football community, with prices skyrocketing to unsustainable levels. Fans are being forced to shell out thousands of dollars for what promises to be a family day out at a game. Meanwhile, sanctioned mark-ups have seen FIFA take a sizeable cut from the ticket sales.
Fifa's over-reliance on revenue streams has led to an overcrowded calendar and the exploitation of local communities. The recent introduction of the Club World Cup has further diluted the focus on grassroots development, while the lack of affordable tickets for local residents is nothing short of scandalous.
As Fifa prepares to host one of the world's most-watched sporting events, it would be wise for Infantino to refocus his efforts away from self-aggrandising stunts and towards tackling these pressing concerns. The time has come for a leadership that truly puts the sport above the almighty dollar.
It is little surprise that Gianni Infantino, the embattled president of world football's governing body Fifa, has been lavished with praise by his close friend and ally, US President Donald Trump. At a recent Gaza peace summit, Infantino showered Trump with effusive praise, calling him a "winner" and "close friend". This endorsement comes on the heels of Fifa's announcement that it will launch its own annual peace prize, to be awarded at a Washington ceremony next month.
One thing is certain: this peace prize will be a slam dunk for Infantino. He has made no secret of his admiration for Trump's "peace-making prowess" and has publicly backed the US president's efforts. The timing of Fifa's decision could not be more opportune, as it appears designed to bolster Infantino's reputation among his allies.
However, this move is also a distraction from the very real issues plaguing Fifa under Infantino's leadership. Critics have long accused the organisation of prioritising profit over progress, and Fifa's latest ticketing arrangements for the upcoming men's World Cup in the US, Canada, and Mexico offer little evidence to the contrary.
The decision to adopt dynamic pricing for tickets has sent shockwaves through the football community, with prices skyrocketing to unsustainable levels. Fans are being forced to shell out thousands of dollars for what promises to be a family day out at a game. Meanwhile, sanctioned mark-ups have seen FIFA take a sizeable cut from the ticket sales.
Fifa's over-reliance on revenue streams has led to an overcrowded calendar and the exploitation of local communities. The recent introduction of the Club World Cup has further diluted the focus on grassroots development, while the lack of affordable tickets for local residents is nothing short of scandalous.
As Fifa prepares to host one of the world's most-watched sporting events, it would be wise for Infantino to refocus his efforts away from self-aggrandising stunts and towards tackling these pressing concerns. The time has come for a leadership that truly puts the sport above the almighty dollar.