Auracast, a Bluetooth technology that allows devices to connect to a single source without pairing, is often overlooked by manufacturers despite being available in many products. The technology was officially introduced a few years ago but has yet to gain widespread attention.
This tech essentially lets you tune into broadcasts like flight announcements or a teacher's microphone during presentations, making it easier for people with hearing impairments or those in noisy environments to pick up on important information. For instance, using Auracast with your TV allows each person to set their own volume levels, or boost frequencies for clearer dialogue.
Despite its potential benefits, many companies do not advertise this feature prominently, even though some products already support it. JBL is one of the few companies that touts its Auracast capabilities, often to the point where customers think it's a unique technology exclusive to their brand.
However, there are other companies like EarFun earbuds which offer affordable products with Auracast integration. These smaller tech firms show that even without significant resources, the technology can be implemented successfully.
But why isn't more of this technology discussed in marketing materials? The answer lies partly in industry hesitancy towards emerging technologies and a trend of creating walled gardens for some companies. The lack of extensive education and awareness from manufacturers is also a factor, making it harder for consumers to care about the feature until they learn about it.
Currently, there's hope that this technology will become more widely available and supported in the future, which would offer huge accessibility benefits like being able to customize dialogue intelligibility while watching TV with family or easily hearing travel updates. But without widespread awareness from manufacturers, its adoption remains slow, leaving those who could benefit from its features unaware of it.
This tech essentially lets you tune into broadcasts like flight announcements or a teacher's microphone during presentations, making it easier for people with hearing impairments or those in noisy environments to pick up on important information. For instance, using Auracast with your TV allows each person to set their own volume levels, or boost frequencies for clearer dialogue.
Despite its potential benefits, many companies do not advertise this feature prominently, even though some products already support it. JBL is one of the few companies that touts its Auracast capabilities, often to the point where customers think it's a unique technology exclusive to their brand.
However, there are other companies like EarFun earbuds which offer affordable products with Auracast integration. These smaller tech firms show that even without significant resources, the technology can be implemented successfully.
But why isn't more of this technology discussed in marketing materials? The answer lies partly in industry hesitancy towards emerging technologies and a trend of creating walled gardens for some companies. The lack of extensive education and awareness from manufacturers is also a factor, making it harder for consumers to care about the feature until they learn about it.
Currently, there's hope that this technology will become more widely available and supported in the future, which would offer huge accessibility benefits like being able to customize dialogue intelligibility while watching TV with family or easily hearing travel updates. But without widespread awareness from manufacturers, its adoption remains slow, leaving those who could benefit from its features unaware of it.
and earfun earbuds r great cuz they're affordable but i feel like ppl should know about auracast already 
and honestly, i just wanna be able to set my own volume levels when watching tv w/ family... that would be life changing lol 
Auracast is literally a game-changer for people with hearing impairments and those in noisy spaces, but nope, we're stuck in the dark ages where you have to Google what it even is. And don't even get me started on JBL making it out to be some exclusive thing they do 
. I mean, I love a good earbud upgrade as much as the next person, but seriously, who needs education and awareness? 
but idk how to use it yet 
i mean i was reading this article about it and it said that some companies are not even advertising it properly lol like what even is the point of having a feature if no one knows about it?! 
gotta help more people with hearing impairments understand the awesomeness of Auracast 
. Manufacturers need to do a better job highlighting these kinds of accessibility features. It's not that hard, right? Companies are so focused on fancy new tech and trendy designs that they forget about the people who really need it 
. I wish more brands would just shout it out loud like JBL does 
. We should be thanking companies for taking a step towards making life easier for those with hearing impairments...not criticizing them for not advertising it enough 
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. It's like, hello! Have you guys noticed how Auracast is literally sitting on every device but no one's giving it the love it deserves? 
Anyway, I'm keeping my fingers crossed that more manufacturers will start promoting Auracast soon and making it accessible to everyone who needs it 
However, it's frustrating when you see these awesome features being overlooked by manufacturers 
And yeah, smaller companies like EarFun are showing that it can be done on a budget 
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And if manufacturers just took the time to educate themselves and others about this tech, I bet we'd see more adoption 
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. Imagine being able to watch TV with your family or listen to travel updates without straining to hear 
. It's a small thing, but it can make such a big difference in our daily lives 
. We need more companies to start talking about how awesome this technology is 
or is there something more going on? either way, I'm hoping we'll see some big changes soon and Auracast gets the recognition it deserves 
It's like they're trying to keep a secret from us. JBL gets some points for being upfront about it, but other companies are just kinda...meh 
I mean, EarFun earbuds r affordable and all but still, why rnt more ppl knowin about this stuff? 
. We need more transparency from companies about their features and capabilities. Small businesses like EarFun are doing it right by being affordable and user-friendly 
. Can't we get manufacturers to work together to promote accessibility for all? 
but its weird that companies don't wanna highlight this feature, maybe cuz its not as cool as gaming tech or something 
we should all be shouting about how awesome auracast is 
I wish more brands would highlight this feature, like JBL did w/ their soundbar thingy 
we need ppl w/ hearing impairments to be able to use these features too 
Auracast is such a game-changer for people with hearing impairments 
... I feel like it's just sitting there waiting to be used by so many people 
while EarFun earbuds are over here like "hey, we got this too!" 
but it's super useful for those who need it 