Business Continues Despite War in Ukraine, CEO Says
As Russia's full-scale invasion of Ukraine enters its third year, businesses are adapting to find ways to keep production going. Nemiroff vodka, Ukraine's largest spirits export brand, has continued to ship products to major retailers like Tesco and Sainsbury's despite bombing attacks on shipments out of the country.
"We had one or two containers destroyed in port by missile attacks," said Yuriy Sorochynskyi, the CEO of Nemiroff. "This is now business as usual." Since Russia's invasion, Ukraine has been working to diversify its export routes and overcome logistical challenges.
The brand has seen significant growth, with UK sales rising 24% last year to £6.25m. Nemiroff has sponsored high-profile events like Oleksandr Usyk's boxing matches and partnered with Premier League football clubs. The brand is now available in several major retailers across the country, including Tesco, Sainsbury's, Waitrose, and the Co-op.
However, keeping production going has not been easy. Nemiroff has had to take measures like buying a gas generator to keep its factory running during power outages and finding spare space for suppliers who have been affected by attacks on their facilities.
Another challenge facing Ukraine is providing basic necessities like electricity and water to its citizens. Sorochynskyi noted that life is particularly tough for those living in flats, where they are less likely to have access to alternative energy sources. As a result, queues of cars can be seen heading to shopping centers, not just for goods but also for essential services like electricity and Wi-Fi.
Despite these challenges, Ukraine's government and EU partners are working together to build up railway infrastructure and improve freight routes. New tracks are being built to connect the country with neighboring countries and help exports reach new markets.
In an effort to support businesses in Ukraine, Nemiroff has also been providing bottling facilities for competitors. "There are a huge number of examples of competitors helping each other out in order to survive," Sorochynskyi said.
As the conflict continues, Ukraine's business community is adapting and finding ways to thrive despite the challenges. With its growth and resilience, Nemiroff vodka remains one of the leading spirits export brands from Ukraine.
As Russia's full-scale invasion of Ukraine enters its third year, businesses are adapting to find ways to keep production going. Nemiroff vodka, Ukraine's largest spirits export brand, has continued to ship products to major retailers like Tesco and Sainsbury's despite bombing attacks on shipments out of the country.
"We had one or two containers destroyed in port by missile attacks," said Yuriy Sorochynskyi, the CEO of Nemiroff. "This is now business as usual." Since Russia's invasion, Ukraine has been working to diversify its export routes and overcome logistical challenges.
The brand has seen significant growth, with UK sales rising 24% last year to £6.25m. Nemiroff has sponsored high-profile events like Oleksandr Usyk's boxing matches and partnered with Premier League football clubs. The brand is now available in several major retailers across the country, including Tesco, Sainsbury's, Waitrose, and the Co-op.
However, keeping production going has not been easy. Nemiroff has had to take measures like buying a gas generator to keep its factory running during power outages and finding spare space for suppliers who have been affected by attacks on their facilities.
Another challenge facing Ukraine is providing basic necessities like electricity and water to its citizens. Sorochynskyi noted that life is particularly tough for those living in flats, where they are less likely to have access to alternative energy sources. As a result, queues of cars can be seen heading to shopping centers, not just for goods but also for essential services like electricity and Wi-Fi.
Despite these challenges, Ukraine's government and EU partners are working together to build up railway infrastructure and improve freight routes. New tracks are being built to connect the country with neighboring countries and help exports reach new markets.
In an effort to support businesses in Ukraine, Nemiroff has also been providing bottling facilities for competitors. "There are a huge number of examples of competitors helping each other out in order to survive," Sorochynskyi said.
As the conflict continues, Ukraine's business community is adapting and finding ways to thrive despite the challenges. With its growth and resilience, Nemiroff vodka remains one of the leading spirits export brands from Ukraine.
like isnt it normal for companies to keep movin forward even when theres a war goin on? 
? And also, how does vodka from Ukraine taste any different from like Russian or Polish vodka 
?
... i mean, it's not easy, they have to be super resilient 
... and the fact that Nemiroff is still growing despite all this is actually quite inspiring 
... it shows that with determination and hard work, businesses can overcome even the toughest challenges 
. What's crazy is how they've managed to grow their sales in the UK by 24% last year 
. That's a huge number, especially considering what's going on in the country.
and partnering with Premier League football clubs 
. It's also cool that they're providing bottling facilities for competitors 
. That shows a lot of heart and resilience from the Ukrainian business community 
.
. The country is still struggling to provide basic necessities like electricity and water 
️
. I can imagine it's tough for people living in flats with limited access to alternative energy sources 
. But despite these challenges, Ukraine's business community is finding ways to thrive 
. Let's keep an eye on them and see what the future holds for this incredible brand 
! I mean, we're talking about a major brand like Nemiroff vodka that's not only surviving but also seeing significant growth 
. It just goes to show that with the right adaptability and partnerships, even in the toughest of times, we can find ways to keep going 
. It's a testament to Ukraine's resilience and determination 
. #WarEffort #BusinessResilience #UkraineSupport
But seriously, the fact that Nemiroff vodka is still able to see significant growth despite all this chaos is impressive.
. And it's not just them, either - suppliers and competitors who have been affected by attacks are having a tough time too. It's like, can't we all just get along and help each other out during times like this? 
. And the fact that Nemiroff vodka has been able to adapt and thrive despite everything is just incredible.
nemiroff vodka is still kickin' despite all the shenanigans in ukraine 
. I mean, can you imagine? It's a testament to how strong and resilient ppl are when faced with adversity 
. We should all be rootin for Ukraine and its people 
. and yuriy sorochynskyi just casually mentionin that they had containers destroyed by missiles like its no big deal 
.
. The fact that Nemiroff is providing bottling facilities for others shows that even in the midst of all this destruction and chaos, there are still some people looking out for their own interests.
. It's hard to know how to feel about any of it.
. I mean, I get it, they've diversified their export routes and all that jazz. But still, it's crazy to think about people lining up for electricity and Wi-Fi in flats... just basic necessities, you know? 