Triple Green CineCapital, a Singapore-Vietnam film investment venture backed by seasoned producers Leonard Lai and Hang Trinh, has launched its Southeast Asia film investment platform at the JAFF Market in Yogyakarta, Indonesia. The firm aims to raise $3 million by 2029 to finance and produce commercial features targeting the region's growing cinema audiences.
Lai, who boasts a proven track record in producing blockbuster films, including multiple installments of Singapore's "Ah Boys to Men" franchise, which has collectively earned over $40 million, is set to bring his expertise to Southeast Asia. Five of his titles have ranked among Singapore's top 10 box office films, and his projects have gained recognition at the prestigious Golden Horse Awards.
Trinh, on the other hand, brings distribution experience across over 500 major releases in Vietnam's cinema and digital sectors, as well as overseas distribution of over 80 Vietnamese films across 32 territories. Her investment portfolio has delivered impressive returns up to 40% on titles released across Asia, North America, Australia, and Europe.
According to Lai, Southeast Asia is a highly lucrative film market due to its massive population. "Southeast Asia is the third most populous region in Asia, making it one of the most high-potential film markets in the world," he stated.
However, Trinh noted that Vietnam, in particular, can be a challenging market for international investors. "Vietnam is growing fast, but it's also a tricky market for international investors," she added, emphasizing the need for local expertise and structured deals.
Triple Green CineCapital's strategy encompasses film production, acquisition and distribution, sponsorship, and regional incentive optimization. The venture will target commercial genres, including action, thriller, horror, family drama, romantic comedy, animation, and adaptations. Its model emphasizes quarterly project tracking, shareholder voting, deal transparency, and regular financial reporting to appeal to global investors.
The firm's focus on Southeast Asia comes at a time when the region is witnessing significant growth in its cinema market. With its experienced leadership team and robust strategy, Triple Green CineCapital is well-positioned to capitalize on this opportunity and become a major player in the region's film industry.
Lai, who boasts a proven track record in producing blockbuster films, including multiple installments of Singapore's "Ah Boys to Men" franchise, which has collectively earned over $40 million, is set to bring his expertise to Southeast Asia. Five of his titles have ranked among Singapore's top 10 box office films, and his projects have gained recognition at the prestigious Golden Horse Awards.
Trinh, on the other hand, brings distribution experience across over 500 major releases in Vietnam's cinema and digital sectors, as well as overseas distribution of over 80 Vietnamese films across 32 territories. Her investment portfolio has delivered impressive returns up to 40% on titles released across Asia, North America, Australia, and Europe.
According to Lai, Southeast Asia is a highly lucrative film market due to its massive population. "Southeast Asia is the third most populous region in Asia, making it one of the most high-potential film markets in the world," he stated.
However, Trinh noted that Vietnam, in particular, can be a challenging market for international investors. "Vietnam is growing fast, but it's also a tricky market for international investors," she added, emphasizing the need for local expertise and structured deals.
Triple Green CineCapital's strategy encompasses film production, acquisition and distribution, sponsorship, and regional incentive optimization. The venture will target commercial genres, including action, thriller, horror, family drama, romantic comedy, animation, and adaptations. Its model emphasizes quarterly project tracking, shareholder voting, deal transparency, and regular financial reporting to appeal to global investors.
The firm's focus on Southeast Asia comes at a time when the region is witnessing significant growth in its cinema market. With its experienced leadership team and robust strategy, Triple Green CineCapital is well-positioned to capitalize on this opportunity and become a major player in the region's film industry.
But for real, it's amazing to see Singapore and Vietnam collaborating on a film investment venture. They're talking about raising $3 million by 2029... that's no joke! I'm rooting for them, but at the same time, can you imagine how tough it must be to break into this market? Trinh is right, Vietnam can be a tricky place for international investors. But hey, with their strategy and all, I think they've got a shot at making some magic happen 
triple green cinecapital seems like they're onto something with their strategy 
quarterly project tracking and deal transparency are key 
southeast asia's growing cinema audience is a huge market to tap into 
vietnam's challenging market can be mitigated with local expertise 
40% returns on titles released across asia sounds like an impressive portfolio 
I'm thinking, Southeast Asia is already super poppy, but what if they focus more on storytelling rather than just big action flicks? 
And yeah, Vietnam can be tough for international investors, but that's why they should involve more local talent in the mix, you know? 
Collaboration is key! 
.
. But for now, I'm keeping a close eye on their progress... 
️. The fact that they're targeting commercial genres makes me think they're trying to cater to our people's entertainment needs, but what about the arts and cultural scene? Are they gonna prioritize those too? 
. wanna see how dem do! 
So, another new investment firm trying to make it big in Southeast Asia... like everyone else. I mean, who doesn't love a good underdog story, right? 
It's always cool when international investors come in with their fancy expertise, but sometimes I wonder if they've got a clue what's going on locally.
they're trying to raise $3 million by 2029 to finance films in southeast asia which is literally the third most populous region in asia 
what a huge market! but Vietnam is like, super tricky for international investors 
i think trinh's got some valid points tho, local expertise is key 
& lai's got the blockbusters under his belt 
can't wait 2 see what they create on this platform 
I'm hyped about this new platform! 
. The fact that they're focusing on commercial genres like action and horror is a no-brainer - those types of movies always do well here. Plus, having a platform with quarterly project tracking and shareholder voting is gonna make it super transparent for investors. That's music to my ears 
. It's a great time to be living in Southeast Asia, and I'm stoked to see more international investment coming in. Bring on the movies!