US Senators Call for Probe into Scam Ads on Facebook and Instagram
Two US senators, Josh Hawley and Richard Blumenthal, have urged the Federal Trade Commission (FTC) and Securities and Exchange Commission (SEC) to launch investigations into the lucrative revenue generated by scam ads on Facebook and Instagram. The pair believe Meta's lack of action against these advertisements constitutes a serious breach of trust.
Internal documents from late 2024 revealed that Meta rakes in approximately $16 billion annually from illicit advertising, with $3.5 billion coming every six months from "higher risk" scams. Notably, the company's anti-fraud measures appear to be ineffective in many cases, allowing scam ads to continue running despite being deemed a breach of its own rules.
Hawley and Blumenthal have expressed skepticism over Meta's efforts to curb illicit advertising, citing the company's ad library as evidence of the problem. According to the senators, advertisements for illicit activities such as gambling, payment scams, cryptocurrency schemes, AI-generated deepfakes, and fake government benefits can be easily found on this database.
The pair point out that Meta has reduced user reports of scams by just 58% over the past 18 months, raising questions about the company's effectiveness in tackling these issues. They have also expressed concern over the use of fake ads impersonating US politicians, with one example involving a bogus ad claiming Donald Trump was offering $1,000 to recipients of food assistance.
Hawley and Blumenthal's letter urges the FTC and SEC to take immediate action against Meta, including forcing the company to disgorge profits, pay penalties, and cease running these advertisements. The senators argue that Meta's focus on developing generative AI projects has come at the expense of safety measures, allowing scams to flourish on its platforms.
Meta has responded to this criticism by stating that it aggressively fights fraud and scams, but Hawley and Blumenthal remain unconvinced, citing the company's lack of transparency and ineffective anti-fraud rules. The outcome of this investigation will likely have significant implications for Meta and its advertising practices.
Two US senators, Josh Hawley and Richard Blumenthal, have urged the Federal Trade Commission (FTC) and Securities and Exchange Commission (SEC) to launch investigations into the lucrative revenue generated by scam ads on Facebook and Instagram. The pair believe Meta's lack of action against these advertisements constitutes a serious breach of trust.
Internal documents from late 2024 revealed that Meta rakes in approximately $16 billion annually from illicit advertising, with $3.5 billion coming every six months from "higher risk" scams. Notably, the company's anti-fraud measures appear to be ineffective in many cases, allowing scam ads to continue running despite being deemed a breach of its own rules.
Hawley and Blumenthal have expressed skepticism over Meta's efforts to curb illicit advertising, citing the company's ad library as evidence of the problem. According to the senators, advertisements for illicit activities such as gambling, payment scams, cryptocurrency schemes, AI-generated deepfakes, and fake government benefits can be easily found on this database.
The pair point out that Meta has reduced user reports of scams by just 58% over the past 18 months, raising questions about the company's effectiveness in tackling these issues. They have also expressed concern over the use of fake ads impersonating US politicians, with one example involving a bogus ad claiming Donald Trump was offering $1,000 to recipients of food assistance.
Hawley and Blumenthal's letter urges the FTC and SEC to take immediate action against Meta, including forcing the company to disgorge profits, pay penalties, and cease running these advertisements. The senators argue that Meta's focus on developing generative AI projects has come at the expense of safety measures, allowing scams to flourish on its platforms.
Meta has responded to this criticism by stating that it aggressively fights fraud and scams, but Hawley and Blumenthal remain unconvinced, citing the company's lack of transparency and ineffective anti-fraud rules. The outcome of this investigation will likely have significant implications for Meta and its advertising practices.