Many U.S. companies are abandoning performance-based pay raises in favor of a uniform, across-the-board increase - often referred to as a "peanut-butter" style raise - according to new research from compensation expert Payscale.
The trend is expected to continue in 2026, with over 44% of companies opting for the identical hikes. This approach may seem appealing from an administrative perspective, as it's easier to implement and can save money on complex calculations. However, critics argue that this method can lead to a lack of motivation among employees who don't feel they're being recognized or rewarded for their individual achievements.
Some experts caution that spreading pay hikes evenly across the workforce can have unintended consequences. Top performers may feel undervalued or overlooked, leading them to seek opportunities elsewhere. Payscale's chief compensation strategist, Ruth Thomas, notes that while base pay budgets may be limited, companies can still offer bonuses and promotions to reward top talent.
The "peanut-butter" approach gained popularity during the Great Recession as budget-constrained companies looked for ways to cut costs. However, with a slow decline in pay increase budgets expected in 2026, more companies are adopting this strategy to maintain flexibility.
Interestingly, smaller establishments with fewer than 100 employees are offering higher pay increases - up to 4% - compared to their larger counterparts. In contrast, businesses with between 10,000 to 50,000 workers plan to hand out 3% raises in 2026.
Industry-specific averages for pay hikes also vary. Companies in sectors struggling to find workers, such as construction and technology, are offering above-average pay increases of up to 5%. Meanwhile, blue-collar fields like construction are gaining popularity among younger job-seekers due to the prospect of jobs less susceptible to automation.
As AI continues to reshape the job market, some employers may need to rethink their compensation strategies. With 77% of Generation Z saying they want a job that's hard to automate, companies may need to offer more than just a paycheck to attract top talent in the future.
The trend is expected to continue in 2026, with over 44% of companies opting for the identical hikes. This approach may seem appealing from an administrative perspective, as it's easier to implement and can save money on complex calculations. However, critics argue that this method can lead to a lack of motivation among employees who don't feel they're being recognized or rewarded for their individual achievements.
Some experts caution that spreading pay hikes evenly across the workforce can have unintended consequences. Top performers may feel undervalued or overlooked, leading them to seek opportunities elsewhere. Payscale's chief compensation strategist, Ruth Thomas, notes that while base pay budgets may be limited, companies can still offer bonuses and promotions to reward top talent.
The "peanut-butter" approach gained popularity during the Great Recession as budget-constrained companies looked for ways to cut costs. However, with a slow decline in pay increase budgets expected in 2026, more companies are adopting this strategy to maintain flexibility.
Interestingly, smaller establishments with fewer than 100 employees are offering higher pay increases - up to 4% - compared to their larger counterparts. In contrast, businesses with between 10,000 to 50,000 workers plan to hand out 3% raises in 2026.
Industry-specific averages for pay hikes also vary. Companies in sectors struggling to find workers, such as construction and technology, are offering above-average pay increases of up to 5%. Meanwhile, blue-collar fields like construction are gaining popularity among younger job-seekers due to the prospect of jobs less susceptible to automation.
As AI continues to reshape the job market, some employers may need to rethink their compensation strategies. With 77% of Generation Z saying they want a job that's hard to automate, companies may need to offer more than just a paycheck to attract top talent in the future.