CBS News Brings the Morning to Your Doorstep
In a bid to stay relevant in an increasingly digital landscape, CBS News has embarked on an ambitious initiative to provide its audience with a daily dose of news at their preferred convenience. The network's 2/1: Sunday Morning segment is now available as a downloadable video app, allowing viewers to tune in whenever and wherever they want.
The brainchild of Jane Pauley, the show features an eclectic mix of guests, including Olympic figure skater Ilia Malinin, author and podcaster Mel Robbins, Jeff Tweedy of Wilco, folk singer Jesse Welles, and a family from Arkansas who share their experiences on black bear hunting. The engaging conversations are complemented by TV theme songs and other entertainment segments.
CBS News has also incorporated smart banner technology to offer viewers an incentive to download the app. The banners will appear on mobile devices, inviting users to "View CBS News In." This strategic move is part of the network's broader effort to enhance its digital offerings and reach a wider audience.
Meanwhile, behind-the-scenes, CBS News has taken steps to ensure seamless playback on various platforms. Preloaded scripts and links have been inserted into the code, ensuring that the app loads efficiently and reduces latency. The network has also pre-connected with several advertising networks, including Google and Amazon, to provide targeted ads and further monetize its content.
With this innovative approach, CBS News aims to become a go-to destination for news enthusiasts seeking flexibility in their viewing habits. By embracing digital innovation, the network is poised to reinvigorate its brand and attract new viewers who crave convenience and choice.
In a bid to stay relevant in an increasingly digital landscape, CBS News has embarked on an ambitious initiative to provide its audience with a daily dose of news at their preferred convenience. The network's 2/1: Sunday Morning segment is now available as a downloadable video app, allowing viewers to tune in whenever and wherever they want.
The brainchild of Jane Pauley, the show features an eclectic mix of guests, including Olympic figure skater Ilia Malinin, author and podcaster Mel Robbins, Jeff Tweedy of Wilco, folk singer Jesse Welles, and a family from Arkansas who share their experiences on black bear hunting. The engaging conversations are complemented by TV theme songs and other entertainment segments.
CBS News has also incorporated smart banner technology to offer viewers an incentive to download the app. The banners will appear on mobile devices, inviting users to "View CBS News In." This strategic move is part of the network's broader effort to enhance its digital offerings and reach a wider audience.
Meanwhile, behind-the-scenes, CBS News has taken steps to ensure seamless playback on various platforms. Preloaded scripts and links have been inserted into the code, ensuring that the app loads efficiently and reduces latency. The network has also pre-connected with several advertising networks, including Google and Amazon, to provide targeted ads and further monetize its content.
With this innovative approach, CBS News aims to become a go-to destination for news enthusiasts seeking flexibility in their viewing habits. By embracing digital innovation, the network is poised to reinvigorate its brand and attract new viewers who crave convenience and choice.
! Its literally the best idea ever!! they're bringin sunday morning to my doorstep lol like i can watch it whenever i wanna, on my phone or tablet or even when im out n about 
its so convenient!
ilia malinin is a total icon and jeff tweedy from wilco is sooo cool 
cant wait to watch it all go down! 
I'm not sure about this, but aren't smart banners on mobile devices like, you know, spam? I mean, how do we even trust that clicking on them won't lead us to some dodgy website or worse? And what's up with preloaded scripts and links? Isn't that just a security risk waiting to happen? I'd want more info before downloading the app 
.
. And I love the eclectic mix of guests, it keeps things fresh and interesting. The smart banners are also a clever touch, who doesn't want to be invited to "View CBS News In" every time they scroll through their phone? 
and whats with the smart banners thingy? sounds like theyre trying to be all sneaky about it. can we please just have a simple app without all that extra fuss?
I'm loving this move by CBS News! Downloading a daily news app is super convenient and it's awesome that they're making TV content more accessible on-the-go 
. I'd totally use a service like this to catch up on my favorite morning shows whenever I'm running late or stuck in traffic 
. And nice touch with the smart banners - I've definitely seen those on my phone before! 
! Like, can't we all use a daily dose of informative vibes and entertainment? I'm loving the mix of guests on the show - Ilia Malinin's Olympic figure skating background is so cool 
! And I'm curious to see how they're gonna make TV theme songs work in a news segment 
. Smart banner tech is a genius move, too - it's all about making that app download more appealing 
!