Ralph Lauren has unveiled the Team USA uniforms for the 2026 Winter Olympics, featuring a distinctive blend of classic Americana and modern style. For the formal opening ceremony look, Ralph Lauren's team opted for a bold red, white, and blue knit sweater paired with tailored cream trousers and a matching wool coat. The pièce de résistance is a graphic puffer coat inspired by vintage ski kits that will make an appearance during the closing ceremony.
According to David Lauren, the Chief Branding and Innovation Officer at Ralph Lauren, the goal was to create something timeless and iconic that athletes would wear forever. "We are creating something that we know has to become timeless and has to be something that people will wear forever and appreciate forever," he said.
Beyond the ceremonial looks, a full Team USA collection is now available to the public, featuring classic red, white, and blue patterning on various knits, including vintage-inspired winter staples like bomber jackets and hockey jerseys. The Ralph Lauren team starts working on each Olympics' outfits about 2 1/2 years in advance, with athletes providing input and brainstorming ideas.
The attention surrounding Team USA's Olympic uniforms is palpable, with the likes of international athletes actively seeking them out as collectibles. Even Para snowboarder Brenna Huckaby confessed to a tradition of trading team sweaters and jackets with other nations if they caught her eye. The process can be daunting for athletes like Huckaby, who struggles to decide which pieces to part with.
As Ralph Lauren's designs take center stage at the 2026 Winter Olympics, it's clear that these uniforms will be more than just functional attire – they'll become iconic symbols of American style and athletic pride.
According to David Lauren, the Chief Branding and Innovation Officer at Ralph Lauren, the goal was to create something timeless and iconic that athletes would wear forever. "We are creating something that we know has to become timeless and has to be something that people will wear forever and appreciate forever," he said.
Beyond the ceremonial looks, a full Team USA collection is now available to the public, featuring classic red, white, and blue patterning on various knits, including vintage-inspired winter staples like bomber jackets and hockey jerseys. The Ralph Lauren team starts working on each Olympics' outfits about 2 1/2 years in advance, with athletes providing input and brainstorming ideas.
The attention surrounding Team USA's Olympic uniforms is palpable, with the likes of international athletes actively seeking them out as collectibles. Even Para snowboarder Brenna Huckaby confessed to a tradition of trading team sweaters and jackets with other nations if they caught her eye. The process can be daunting for athletes like Huckaby, who struggles to decide which pieces to part with.
As Ralph Lauren's designs take center stage at the 2026 Winter Olympics, it's clear that these uniforms will be more than just functional attire – they'll become iconic symbols of American style and athletic pride.
! Classic Americana meets modern style and it's a win-win for the US Olympic squad 
! Who else is hyped to cop the graphic puffer coat? 
I'm loving the new Team USA Olympic uniforms from Ralph Lauren! They're like a classic American dream come true 
The way the designer blended vintage style with modern flair is pure genius 
. I can already imagine how epic it'll be to see these outfits on the athletes during the 2026 Winter Olympics 
. But what's really cool is that the public can now get their hands on the collection too, which means we'll all get a piece of American style history 
. The fact that athletes are trading team sweaters with other nations already shows how special these uniforms are - it's not just about function, but also about making an impact on and off the field 
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I mean, have you seen those new Team USA uniforms? 
They're giving me major nostalgic feels! The classic red, white, and blue combo is so iconic, but the modern twist with the graphic puffer coat is genius 
. And I love how Ralph Lauren is incorporating vintage elements into the designs - it's like a time capsule on the runway 
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), I can relate to how daunting it must be to choose which pieces to keep and which to let go of. Brenna Huckaby's tradition of trading team sweaters with other nations is so cool 
! It's amazing to see the attention surrounding these uniforms - they're not just about function, but also about style and athletic pride 
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. Who wouldn't want to rep their country in style? 
. It just goes to show how something as simple as a sweater or jacket can spark so much joy and pride in people! 
What I want to take away from this is that it's the thought and effort that counts, not just the end result. Ralph Lauren's team put in the work to create these iconic uniforms, and that's what makes them truly special. 
I'm so hyped for the Olympics! Ralph Lauren always kills it with those uniforms 
Team USA is gonna slay the game with their new red, white, and blue looks! And can we talk about how epic that graphic puffer coat sounds? 
I love that they incorporated vintage ski kits into the design - genius! 
It's amazing how much thought and effort Ralph Lauren puts into each Olympics uniform. They really want to make it timeless and iconic... like, athletes are gonna wear these sweaters forever and be like "oh yeah, I was part of that" 
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I'm loving the vibes on Team USA's new Olympic uniforms! 
These uniforms are more than just functional, they're an experience - like owning a little slice of Olympic magic 
! The combo of classic Americana and modern style is on point, imo 
It's like Ralph Lauren took all the iconic American vibes from movies like "Top Gun" (Maverick would be so proud) and blended them with some fresh design magic 
. I've got a friend who's an athlete, and she's always talking about the process of designing these outfits 
Oh man, I'm so stoked about the new Team USA uniforms!!! 
I can already imagine the athletes slaying the slopes and ice rinks in these iconic outfits. It's not just about functionality, it's about making a statement of pride and unity. 
The fact that international athletes are already lining up to cop them as collectibles is crazy! 
The attention to detail and classic Americana vibes are spot on, and I can see why collectors would be stoked to get their hands on these pieces. As for the athletes, I feel bad for them having to decide which uniforms to keep and which to part with - I'm sure it's not easy saying goodbye to a sweet piece of gear! 
The fact that they start working on each Olympics' outfits 2.5 years in advance is just impressive - talk about dedication! 
. I mean, who wouldn't want to rock that bold red sweater and matching wool coat at the games? 
. It's amazing how Ralph Lauren's designs can evoke a sense of American style and athletic pride 
, love the attention to detail in classic Americana and modern style 
. The bold red, white, and blue combo is so nostalgic - it feels like a classic American movie poster come to life 
. I mean, who wouldn't want to rock that puffer coat with vintage ski kit vibes? It's like they took the essence of American style from the 80s/90s and mashed it up with modern flair. The fact that athletes are already clamoring for these uniforms is testament to how iconic they're going to be... I can imagine Brenna Huckaby trading those sweaters like they're collectible art pieces 
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That bold red sweater for the opening ceremony look? 
Brenna Huckaby's tradition of trading team sweaters is genius