Los Angeles is set to welcome a new player in its vibrant art scene as ENZO, a boutique fair founded by collector Raj Parmar, prepares for its inaugural edition during L.A. Art Week.
Scheduled to take place from February 25 to 28, ENZO will transform a 1920s warehouse in Echo Park into an immersive platform showcasing the works of over 10 emerging galleries from New York's Chinatown and Lower East Side. The fair is unique not only because it features galleries that are often priced out of L.A. due to high costs but also because participation is free for both visitors and galleries.
In response to the current state of the art world, where rising costs have led many galleries to reconsider their involvement in art fairs, Parmar aimed to create a more intimate and accessible experience. "We decided on a small, free art fair as a response to the current state of the art world," he said. By offering a smaller, alternative platform, ENZO encourages galleries to take risks with experimental presentations without the financial burden.
ENZO's curated selection boasts an exciting mix of established research-driven spaces and lesser-known galleries from New York. The roster includes Bank, Lubov, Magenta Plains, Margot Samel, Sara’s Worldwide, Silke Lindner, Wschód, Alyssa Davis, and more. This diverse lineup is designed to bring East Coast voices into direct conversation with the L.A. art community.
The fair's unique setting provides an ideal backdrop for immersive installations, performance art, digital media, artist talks, site-specific projects, and other discursive formats that foster meaningful interactions among attendees. Parmar envisioned ENZO as a platform where artists can showcase their work without the pressure of high commercial stakes, allowing them to push boundaries creatively.
With L.A. Art Week in full swing, ENZO is poised to offer Angelenos an exclusive opportunity to engage with a distinct New York art ecosystem firsthand. This marks a significant development in Los Angeles's gallery landscape, where many long-standing institutions have struggled to remain competitive due to the high costs of participation.
ENZO joins a growing constellation of satellite fairs and events during L.A. Art Week, including Frieze Los Angeles, Post-Fair, and Felix Art Fair. While the latter two events boast more prominent international galleries, ENZO's focus on emerging and mid-career artists provides an invaluable platform for both established and up-and-coming talent to showcase their work.
As the art fair landscape continues to evolve, Los Angeles remains a challenging market for dealers, with several galleries closing their L.A. spaces in recent years. However, with ENZO's arrival, there is renewed optimism that the city will continue to thrive as a hub for artistic innovation and cultural exchange.
Scheduled to take place from February 25 to 28, ENZO will transform a 1920s warehouse in Echo Park into an immersive platform showcasing the works of over 10 emerging galleries from New York's Chinatown and Lower East Side. The fair is unique not only because it features galleries that are often priced out of L.A. due to high costs but also because participation is free for both visitors and galleries.
In response to the current state of the art world, where rising costs have led many galleries to reconsider their involvement in art fairs, Parmar aimed to create a more intimate and accessible experience. "We decided on a small, free art fair as a response to the current state of the art world," he said. By offering a smaller, alternative platform, ENZO encourages galleries to take risks with experimental presentations without the financial burden.
ENZO's curated selection boasts an exciting mix of established research-driven spaces and lesser-known galleries from New York. The roster includes Bank, Lubov, Magenta Plains, Margot Samel, Sara’s Worldwide, Silke Lindner, Wschód, Alyssa Davis, and more. This diverse lineup is designed to bring East Coast voices into direct conversation with the L.A. art community.
The fair's unique setting provides an ideal backdrop for immersive installations, performance art, digital media, artist talks, site-specific projects, and other discursive formats that foster meaningful interactions among attendees. Parmar envisioned ENZO as a platform where artists can showcase their work without the pressure of high commercial stakes, allowing them to push boundaries creatively.
With L.A. Art Week in full swing, ENZO is poised to offer Angelenos an exclusive opportunity to engage with a distinct New York art ecosystem firsthand. This marks a significant development in Los Angeles's gallery landscape, where many long-standing institutions have struggled to remain competitive due to the high costs of participation.
ENZO joins a growing constellation of satellite fairs and events during L.A. Art Week, including Frieze Los Angeles, Post-Fair, and Felix Art Fair. While the latter two events boast more prominent international galleries, ENZO's focus on emerging and mid-career artists provides an invaluable platform for both established and up-and-coming talent to showcase their work.
As the art fair landscape continues to evolve, Los Angeles remains a challenging market for dealers, with several galleries closing their L.A. spaces in recent years. However, with ENZO's arrival, there is renewed optimism that the city will continue to thrive as a hub for artistic innovation and cultural exchange.
I mean, can you believe how things have changed since my days at art schools back in the 90s? Now we've got these fancy-schmancy fairs popping up all over L.A., like ENZO is trying to do. But you know what's really interesting? That it's all about accessibility now. Like, free galleries and stuff. It's like how my grandma used to take me to the museum every Sunday, back in the day. 
And I love that they're bringing these New York galleries to L.A., it's like a breath of fresh air! But sometimes I wonder, have we lost some of that old-school charm? Like when you could just walk into a gallery and talk to the artist themselves... those were the days. 
this is so exciting!!! finally a more inclusive art fair that's all about showcasing emerging galleries from NY without the hefty prices 
it's like, the perfect antidote to the high costs of LA's art scene right now! i'm literally stoked for the East Coast vibes coming our way 
can't wait to check out all the amazing installations and artist talks 
. i mean, who doesn't love the idea of galleries being free for both visitors and galleries? it's like, the ultimate game-changer! 
and the lineup is literally fire 
, i'm talking established research-driven spaces and lesser-known gems from NYC... it's gonna be so cool to see East Coast vibes colliding with LA's art scene 
. plus, the whole thing feels super intimate and accessible, which is exactly what we need in this crazy art world 
. can't wait for L.A. Art Week!
. It's all about giving emerging galleries a platform without breaking the bank 
. I think it's super cool that Raj Parmar is putting his money where his mouth is, literally. By making the fair free to attend and participate, he's creating an environment that encourages experimentation and risk-taking 
I love how Raj Parmar has brought together all these amazing galleries from New York and showcased them in this warehouse space... it's gonna be lit 
! The fact that participation is free is genius too - who says art has to be expensive? 
and I'm still on a high from watching the sunset over the ocean. You know what's crazy? The way the light changes colors when you're standing at the edge of a cliff... it's like the whole sky is on fire 
. Anyway, back to ENZO - I love that they're creating a space for galleries to take risks without all the financial pressure. Maybe this is the wake-up call some galleries need to innovate again