Bad Bunny's decision to wear two outfits by Spanish high street brand Zara during his Super Bowl half-time performance has sparked debate about power shifting in the fashion industry. The Puerto Rican megastar, who is Spotify's most-streamed artist of 2025, opted for bespoke suits from Zara that cost around £250 each, rather than opting for more expensive luxury brands.
Professor Andrew Groves, a fashion designer at the University of Westminster, pointed out that Bad Bunny's suit still reads as authority, but the authority comes from his cultural position, not from the luxury brand's stamp of approval. He noted that the suit uses proportional logic similar to the zoot suit worn by young Black and Latino people in the 1930s and 40s, which was a symbol of rebellion against marginalization.
Groves also drew comparisons between Bad Bunny's suit and Francisco Goya's anti-war masterpiece "The Third of May 1808", which depicts a Spanish civilian wearing a billowing white shirt facing a French firing squad. This reference highlights the tension between traditional notions of authority and power, and how cultural references can be used to subvert them.
Bad Bunny's choice of Zara also reflects a shift towards more affordable and accessible fashion, particularly among younger generations who are increasingly multilingual and international. By wearing high street brands, Bad Bunny is paying homage to a pop culture that values inclusivity and accessibility over exclusivity and luxury.
The performance has been seen as a statement about power-shifting in the fashion industry, where high-end luxury brands are being challenged by more affordable and accessible alternatives. As Groves noted, this shift towards inclusivity and accessibility reflects a broader cultural shift towards greater diversity and representation in popular culture.
Professor Andrew Groves, a fashion designer at the University of Westminster, pointed out that Bad Bunny's suit still reads as authority, but the authority comes from his cultural position, not from the luxury brand's stamp of approval. He noted that the suit uses proportional logic similar to the zoot suit worn by young Black and Latino people in the 1930s and 40s, which was a symbol of rebellion against marginalization.
Groves also drew comparisons between Bad Bunny's suit and Francisco Goya's anti-war masterpiece "The Third of May 1808", which depicts a Spanish civilian wearing a billowing white shirt facing a French firing squad. This reference highlights the tension between traditional notions of authority and power, and how cultural references can be used to subvert them.
Bad Bunny's choice of Zara also reflects a shift towards more affordable and accessible fashion, particularly among younger generations who are increasingly multilingual and international. By wearing high street brands, Bad Bunny is paying homage to a pop culture that values inclusivity and accessibility over exclusivity and luxury.
The performance has been seen as a statement about power-shifting in the fashion industry, where high-end luxury brands are being challenged by more affordable and accessible alternatives. As Groves noted, this shift towards inclusivity and accessibility reflects a broader cultural shift towards greater diversity and representation in popular culture.
. I mean, £250 each might be steep for some, but at least he's using that money to empower people from different backgrounds 
. And let's be real, who says you need luxury brands to make a statement? The way Groves is talking about the zoot suit and Goya's painting, it's like Bad Bunny is tapping into this rich history of rebellion and nonconformity 
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. I've got friends who are all about that luxury life, but for me, there's nothing wrong with high street brands 
. It's like, why should only certain people be able to afford designer clothes? We're seeing a change in the way people think about fashion and power, and I'm here for it 
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. Are we slowly moving away from exclusivity and towards inclusivity? It's not just about fashion, though – it's about representation, diversity, and accessibility 
. And if Bad Bunny's Zara suits are the face of that movement, then I'm all in 
He's showing that you don't need to break the bank to make a statement, and that's especially important for younger people who are getting tired of luxury brands being super exclusive 
The fact that Zara was able to provide high-quality suits at a more affordable price point is also a big deal – it just shows that fashion doesn't have to be super expensive or elitist 
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. It's all about changing the game and making fashion more accessible to everyone 
. And let's be real, £250 isn't exactly breaking the bank 
. I'm loving this shift towards inclusivity and diversity in the fashion world - it's all about valuing people over brands 
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i mean, it's all about how he presents himself on that stage and if his message of inclusivity and accessibility resonates with people then who cares what his suit costs 
This is wild! I mean, you gotta respect Bad Bunny for flipping the script on traditional fashion norms. He's all about breaking barriers, just like those young folks who rocked zoot suits back in the day 
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! He's killing the game and showing that fashion doesn't have to break the bank 
And I gotta say, I'm here for the Zara suits - they look fire 
it just goes to show that power is shifting in the industry and everyone needs to take notice 
plus, i love how professor groves pointed out that bad bunny's suit uses proportional logic similar to the zoot suit worn by young black and latino people in the 1930s and 40s 
zara all the way! 
and yeah, professor groves makes some valid points about power shifting in the fashion industry. it's like, we're finally seeing a shift towards inclusivity and accessibility, which is so needed in an industry that's often been super elitist 
anyway, bad bunny just broke the internet with his suit 
. Like, Bad Bunny's not wearing Zara because it's super fancy, he's wearing it because it represents who he is as a artist and a person. And I love how he's subverting traditional notions of authority with those zoot suit vibes 
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the fashion industry needs to shift its focus from just making bank, but also from making people feel seen and heard 
. bad bunny's move is all about celebrating pop culture that values inclusivity 
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. Groves is totally right though, this is all about challenging traditional notions of authority and power. I mean, who says that high-end brands are still relevant just because they're expensive? Bad Bunny's breaking the mold and I am here for it 
. It's like, fashion is supposed to be for everyone, not just the elite 
maybe he's trying to make a statement about how power shifts in the industry? I mean, if you're a celebrity and you wear high street brands, doesn't that just prove that luxury isn't everything it's cracked up to be?