"Wicked: For Good" is finally here, and while watching the film may be enough for many, a select group of enthusiasts are taking their fandom to the next level – literally. These Wicked fans have decided to embody the iconic characters by dressing up in elaborate costumes, transforming themselves into Elphaba, Glinda, and other beloved characters from the musical.
Nicola Deane and her sister Chloe, both 33 and 27 respectively, traveled all the way from Ireland for what they describe as a "full weekend of dressing up". The sisters opted for matching green and pink coordinated sets, with Nicola channeling Elphaba's edgy vibe and Chloe going for a more feminine Glinda look. For them, themed dressing is not just about expressing their love for the film – it's also a way to connect with others who share similar passions.
Coralie, Atlanta, Sarah, and Alison are among those who have gathered in Leicester Square to celebrate the occasion. Coralie and Atlanta bonded over the musical last year and each have three tattoos referencing it, with plans for more. For them, dressing up is about expressing their love for Wicked in a unique way.
Courtney Harrington, 38, also joined the fun, wearing pink trousers that she calls "a Glinda moment". She finds joy in adding some whimsy to her everyday life, especially after the current state of the world. Recent sales data shows that this trend is spreading – with Wicked-related costume searches up by 375% and themed nail bookings surging.
For Zoe Dobell, dressing up for Wicked is about finding clothes she never knew she had. She finds emotional connection in the film's color palette, seeing a yin-yang balance between Elphaba's defiance and Glinda's sweetness.
The shift towards event dressing isn't coincidental, according to trend analyst J'Nae Phillips. "Films have become powerful fashion catalysts because they now function as shared cultural touchpoints," she says. "Dressing up for films creates a hybrid experience – part ritual, part fandom, part community gathering."
As the sold-out screenings draw near, fans are eagerly clustering outside Leicester Square in shades of pink and green, their costumes shining under the evening lights. For these Wicked enthusiasts, dressing up is not just about expressing their love for the film – it's about being part of a shared experience that transcends screens.
Nicola Deane and her sister Chloe, both 33 and 27 respectively, traveled all the way from Ireland for what they describe as a "full weekend of dressing up". The sisters opted for matching green and pink coordinated sets, with Nicola channeling Elphaba's edgy vibe and Chloe going for a more feminine Glinda look. For them, themed dressing is not just about expressing their love for the film – it's also a way to connect with others who share similar passions.
Coralie, Atlanta, Sarah, and Alison are among those who have gathered in Leicester Square to celebrate the occasion. Coralie and Atlanta bonded over the musical last year and each have three tattoos referencing it, with plans for more. For them, dressing up is about expressing their love for Wicked in a unique way.
Courtney Harrington, 38, also joined the fun, wearing pink trousers that she calls "a Glinda moment". She finds joy in adding some whimsy to her everyday life, especially after the current state of the world. Recent sales data shows that this trend is spreading – with Wicked-related costume searches up by 375% and themed nail bookings surging.
For Zoe Dobell, dressing up for Wicked is about finding clothes she never knew she had. She finds emotional connection in the film's color palette, seeing a yin-yang balance between Elphaba's defiance and Glinda's sweetness.
The shift towards event dressing isn't coincidental, according to trend analyst J'Nae Phillips. "Films have become powerful fashion catalysts because they now function as shared cultural touchpoints," she says. "Dressing up for films creates a hybrid experience – part ritual, part fandom, part community gathering."
As the sold-out screenings draw near, fans are eagerly clustering outside Leicester Square in shades of pink and green, their costumes shining under the evening lights. For these Wicked enthusiasts, dressing up is not just about expressing their love for the film – it's about being part of a shared experience that transcends screens.
! I mean, who wouldn't want to dress up as Elphaba or Glinda and become one with the characters? It's like they're trying out for a role in the actual musical or something 
. And can we talk about how cute it is that these women are finding their own unique styles and emotions through the film's colors? I'm low-key obsessed with the pink and green outfits – it's like they're channeling the show's magic 
. I'm also loving this trend of event dressing becoming a thing, where fans can come together and geek out over their shared love for movies or TV shows. It's all about community and self-expression, yaaas! 
. And I can relate, who wouldn't want to add a little whimsy to their everyday life? 
For me, it's all about self-expression and having fun with fashion 
. It just goes to show that dressing up can be so much more than just a costume, it can be an experience 
! And let's not forget about Courtney's awesome Glinda moment 
. With the rise of event dressing, people are finding new ways to connect with each other and express themselves through fashion 
. It's all about embracing your inner geek (and that's totally okay, by the way 
)!
. It's like they're trying to escape reality or something. I mean, what's next? Themed dinner parties where everyone dresses as their favorite character from a rom-com? And don't even get me started on the tattoos – three of them? That's just excessive 
. The world is just getting weirder and weirder...
. but honestly, who cares if its just a trend? its still super fun to see people embracing their inner glinda or elphaba and rocking it 
. Anyway, it's not surprising that costume searches are up by 375% since the film is kinda iconic. But, let's be real, the fact that people are paying for themed nail bookings is just wild 
. I mean, who needs a gel polish job when you can just get creative with your own nail art? 
.
. I'm loving how J'Nae Phillips sums it up - dressing up for films is all about creating that hybrid experience, where fandom meets community and ritual 
. Bring on the Wicked fandom and let's get this party started! 
. It's such a rush to express yourself like that and connect with fellow fans who get it, you know? 
]
I mean, 375% increase in costume searches? That's just magic 
. It's like they say, "the show must go on"... in sparkly costumes, of course 
. And I'm not surprised that the film has become a shared cultural touchpoint - who doesn't love a good musical to obsess over? 
Anyway, more themed nail bookings and costumes = my kind of world 
. And pink trousers? What's next, a tutu for everyday life? 
.
i wonder what the makeup looks are gonna be like too 
anyway, i think its awesome that these fans are using their love for Wicked as a way to connect with each other and express themselves in a unique way 
These fans are taking their fandom to the next level by dressing up as Elphaba, Glinda, and more. 
I mean, who wouldn't want to channel their inner green machine (Nicola's vibe) or sweet fairy (Chloe's look)? 
I'm also loving the idea that films can be a powerful fashion catalyst – who knew watching movies could inspire your wardrobe? 
Let's keep celebrating our love for Wicked and all the creative ways we can express it! 