Switzerland Still Working to Bounce Back from Euro 2025 Frenzy
After the euphoria of hosting the Women's European Championship, Switzerland's football association is now focusing on sustaining a boost in popularity. The national team's performance at the tournament was impressive, reaching the quarter-finals for the first time and attracting record-breaking crowds of 623,088 spectators across 31 matches.
While the initial surge in interest has waned somewhat, attendance figures for domestic league matches have shown a notable increase. Grasshopper, currently second in the Swiss Women's Super League (WSL), has seen its average attendance jump from 300 to 450 this season. Thun, on the other hand, has more than doubled its average attendance, with Basel experiencing a significant rise in season ticket sales.
To encourage fans and drive long-term growth, clubs are exploring various strategies. For example, Grasshopper is offering free popcorn to children at matches, which has had a positive effect. However, Fabian Sanginés, Basel's women's sporting director, emphasizes the need for more than just gimmicks. "We saw the hype from the Euros and we want to be sustainable, not just temporary," he says.
Sanginés stresses that sustaining momentum requires a plan beyond short-term measures. He advocates for increased investment in youth development programs and financial support to ensure a stable foundation for women's football. "When you host a tournament, you need to have a legacy program in place," he notes.
The rise in interest in the national team is also worth noting, with their October match against Canada in Lucerne attracting a second-highest attendance figure of 10,025 spectators.
As Switzerland continues to navigate the complex world of women's football, it remains to be seen whether they can maintain this momentum and drive sustained growth in popularity. However, one thing is certain: the nation's passion for the sport will continue to be a driving force behind its progress.
After the euphoria of hosting the Women's European Championship, Switzerland's football association is now focusing on sustaining a boost in popularity. The national team's performance at the tournament was impressive, reaching the quarter-finals for the first time and attracting record-breaking crowds of 623,088 spectators across 31 matches.
While the initial surge in interest has waned somewhat, attendance figures for domestic league matches have shown a notable increase. Grasshopper, currently second in the Swiss Women's Super League (WSL), has seen its average attendance jump from 300 to 450 this season. Thun, on the other hand, has more than doubled its average attendance, with Basel experiencing a significant rise in season ticket sales.
To encourage fans and drive long-term growth, clubs are exploring various strategies. For example, Grasshopper is offering free popcorn to children at matches, which has had a positive effect. However, Fabian Sanginés, Basel's women's sporting director, emphasizes the need for more than just gimmicks. "We saw the hype from the Euros and we want to be sustainable, not just temporary," he says.
Sanginés stresses that sustaining momentum requires a plan beyond short-term measures. He advocates for increased investment in youth development programs and financial support to ensure a stable foundation for women's football. "When you host a tournament, you need to have a legacy program in place," he notes.
The rise in interest in the national team is also worth noting, with their October match against Canada in Lucerne attracting a second-highest attendance figure of 10,025 spectators.
As Switzerland continues to navigate the complex world of women's football, it remains to be seen whether they can maintain this momentum and drive sustained growth in popularity. However, one thing is certain: the nation's passion for the sport will continue to be a driving force behind its progress.
I think they're finally getting it, you know? Like, after all that hype from Euro 2025, they can't just keep relying on short-term tricks to get people in the stands. They need to put their money where their mouth is and invest in some real programs for the future of women's football. Like, seriously, how many times can you give away free popcorn before it gets old? 
, but at the same time, I think they're being way too chill about trying to sustain this hype 
... like, what if the next big tournament comes and goes? won't be enough to keep fans interested? 
, but do we really wanna just rely on gimmicks to drive growth? 
I mean, isn't there more to it than that? 
. And what about all the teams struggling to keep up with these attendance numbers? like Thun doubling their attendance is pretty wild 
... are they actually doing anything to support their own players and staff? 
? The crowds are crazy! Like, I'm not saying they're going to keep watching Grasshopper play all season but 450 is no joke, fam! And Basel's season ticket sales? That's like a big fat bankroll for Thun 
. But for real though, Fabian Sanginés needs to chill with the free popcorn and get his priorities straight – youth development programs and financial support are where it's at! 
. And what about the pressure to perform after that tournament hype? Switzerland needs a solid foundation, not just some quick fixes 
, who doesn't love popcorn at the matches?! 
gotta feel for switzerland trying to recoup on hosting euro 2025... i mean, who wouldn't wanna see some top-notch footy in person? 
fabian sanginés makes a solid point - when you're gonna be in the spotlight, you need to have a solid foundation to fall back on. 
plus, it's awesome to see the interest in the national team growing... keep up the good work, switzerland! 
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switzerland is doing so well after hosting that amazing women's european championship! i think it's super cool that grasshopper and other clubs are trying new things like free popcorn for kids at matches 
- that's just pure heart 
but fabian sanginés makes a really valid point too 
let's keep supporting these teams and players, they're crushing it 
. Free popcorn for kids is a cool idea, but Sanginés makes some valid points 
. It's clear that women's football has gained significant traction in Switzerland, and I'm excited to see how they continue to grow and develop their programs 
. It's crucial for clubs to focus on nurturing young talent and providing them with the resources they need to succeed. With the right support, Switzerland can build a strong foundation for women's football that will last long after the hype has died down 
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. can't they see that's just gonna get old fast? need some real investment in youth programs and infrastructure or else they'll be back to square one after the hype dies down 
I think it's awesome how Switzerland is still riding high after hosting Euro 2025! But seriously, sustaining that boost in popularity won't be easy, you know? They need to keep investing in their teams and clubs, especially the youth development programs like Sanginés mentioned. Offering free popcorn for kids might seem like a cute idea, but it's not gonna pay the bills, haha 
. Switzerland's got this! 
. Still, if Basel's season ticket sales are any indication, there's definitely some love for the beautiful game in Switzerland 
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. can't wait to see if switzerland can keep this momentum going 
I'm loving how Switzerland is focusing on building a sustainable boost in football popularity! I mean, those record-breaking crowds at Euro 2025 were insane 
, but it's awesome that clubs like Grasshopper are finding ways to keep the momentum going without just relying on gimmicks 
. The fact that domestic league matches are seeing an increase in attendance is awesome, and I love that clubs like Grasshopper are finding creative ways to engage fans, like the free popcorn for kids 
might be worth keeping an eye on swiss women's football teams to see if they can really maintain this momentum 