Google has taken another step towards personalizing its search experience by integrating Personal Intelligence into its AI-Mode feature. This opt-in tool pulls context from users' other apps, allowing it to tailor responses based on history and interests.
The latest development sees Google's Gemini 3 AI model powering this functionality. The system doesn't draw directly from Gmail or Google Photos libraries but rather leverages prompts and AI Mode's responses to make informed suggestions. However, the feature is not without its limitations β users may encounter inaccurate recommendations due to the algorithm's inability to fully grasp context or make incorrect connections between disparate topics.
As an experimental feature, Personal Intelligence is currently rolling out in Labs, initially available to Google AI Pro and Ultra subscribers in the US who use English. These users will gain automatic access to the feature and be able to link it with Gmail and Google Photos accounts. However, for now, Personal Intelligence remains exclusive to personal Google accounts, excluding Workspace accounts from the fold.
For many, this integration may seem like a small step towards making search more intuitive, but for others, its implications are far-reaching. As AI becomes increasingly embedded in our digital lives, questions around data ownership and user agency will only grow more pressing.
The latest development sees Google's Gemini 3 AI model powering this functionality. The system doesn't draw directly from Gmail or Google Photos libraries but rather leverages prompts and AI Mode's responses to make informed suggestions. However, the feature is not without its limitations β users may encounter inaccurate recommendations due to the algorithm's inability to fully grasp context or make incorrect connections between disparate topics.
As an experimental feature, Personal Intelligence is currently rolling out in Labs, initially available to Google AI Pro and Ultra subscribers in the US who use English. These users will gain automatic access to the feature and be able to link it with Gmail and Google Photos accounts. However, for now, Personal Intelligence remains exclusive to personal Google accounts, excluding Workspace accounts from the fold.
For many, this integration may seem like a small step towards making search more intuitive, but for others, its implications are far-reaching. As AI becomes increasingly embedded in our digital lives, questions around data ownership and user agency will only grow more pressing.