New AI Search Engines Are Citing the Wrong Sites - Here's Why.
Artificial intelligence-powered search engines are often more likely to cite lesser-known websites, sources that wouldn't even appear in Google's top 100 links. Researchers from Ruhr University and Max Planck Institute for Software Systems studied how these search engines worked by comparing their results to traditional search engine links.
Their research found that AI search engines tend to cite sources that are less popular than those listed in the top 10 of a traditional search, with some sources falling outside the top 1,000 domains tracked. One search tool, Gemini, was particularly prone to citing low-popularity domains.
While AI-powered search results may not provide as much detail or diversity as traditional links, they tend to cover similar concepts and are often more concise. However, these engines can become less effective when searching for timely information, sometimes responding with generic requests for more information rather than conducting a web search.
Researchers emphasize the need for new evaluation methods that consider source diversity, conceptual coverage, and synthesis behavior in generative search systems. The question remains whether AI-based search engines are overall better or worse than traditional search engine links.
Artificial intelligence-powered search engines are often more likely to cite lesser-known websites, sources that wouldn't even appear in Google's top 100 links. Researchers from Ruhr University and Max Planck Institute for Software Systems studied how these search engines worked by comparing their results to traditional search engine links.
Their research found that AI search engines tend to cite sources that are less popular than those listed in the top 10 of a traditional search, with some sources falling outside the top 1,000 domains tracked. One search tool, Gemini, was particularly prone to citing low-popularity domains.
While AI-powered search results may not provide as much detail or diversity as traditional links, they tend to cover similar concepts and are often more concise. However, these engines can become less effective when searching for timely information, sometimes responding with generic requests for more information rather than conducting a web search.
Researchers emphasize the need for new evaluation methods that consider source diversity, conceptual coverage, and synthesis behavior in generative search systems. The question remains whether AI-based search engines are overall better or worse than traditional search engine links.