Andy Samberg Brings 'Sweet Sandwich Time' to the Big Game in a Hilarious Mayonnaise Tribute
In a surprise move, comedian Andy Samberg has taken on the role of "Meal Diamond," paying tribute to Neil Diamond's iconic hit "Sweet Caroline" in a hilarious musical ad for Hellmann's Super Bowl commercial. The result is "Sweet Sandwich Time," an ode to mayonnaise that had audiences in stitches.
The 2-minute spot opens with Samberg, dressed in a flashy blue jumpsuit and sporting puffy '60s/70s hair, interrupting diner patrons with an impromptu musical number. Singing with gusto, Samberg croons "I was born in this deli / My best friend was that bologna / That is until I met you," before launching into the catchy chorus: "Ham touching ham / Touching cheese / Touching you / Sweet sandwich time / Hellmann's makes it taste so good."
Actress Elle Fanning appears at the end, looking confused as Samberg squirts a helping of mayo on her sandwich, bringing the musical number to a close. The spot is a love letter to mayonnaise, with Samberg embracing his inner "sandwich evangelist" and celebrating the condiment's ability to elevate even the most mundane meal.
The ad marks Samberg's latest foray into pop culture nostalgia, following in the footsteps of last year's commercial starring Hugh Jackman as Neil Diamond. Hellmann's has a history of tapping into retro vibes for its Super Bowl ads, with previous spots featuring Meg Ryan and Billy Crystal recreating the iconic diner scene from "When Harry Met Sally."
Samberg himself took to social media to celebrate his involvement in the campaign, stating that he's been a lifelong fan of sandwiches and couldn't resist the opportunity to sing about mayonnaise. With its catchy melody and playful lyrics, "Sweet Sandwich Time" is sure to become a viral hit and leave audiences craving their next sandwich fix.
In a surprise move, comedian Andy Samberg has taken on the role of "Meal Diamond," paying tribute to Neil Diamond's iconic hit "Sweet Caroline" in a hilarious musical ad for Hellmann's Super Bowl commercial. The result is "Sweet Sandwich Time," an ode to mayonnaise that had audiences in stitches.
The 2-minute spot opens with Samberg, dressed in a flashy blue jumpsuit and sporting puffy '60s/70s hair, interrupting diner patrons with an impromptu musical number. Singing with gusto, Samberg croons "I was born in this deli / My best friend was that bologna / That is until I met you," before launching into the catchy chorus: "Ham touching ham / Touching cheese / Touching you / Sweet sandwich time / Hellmann's makes it taste so good."
Actress Elle Fanning appears at the end, looking confused as Samberg squirts a helping of mayo on her sandwich, bringing the musical number to a close. The spot is a love letter to mayonnaise, with Samberg embracing his inner "sandwich evangelist" and celebrating the condiment's ability to elevate even the most mundane meal.
The ad marks Samberg's latest foray into pop culture nostalgia, following in the footsteps of last year's commercial starring Hugh Jackman as Neil Diamond. Hellmann's has a history of tapping into retro vibes for its Super Bowl ads, with previous spots featuring Meg Ryan and Billy Crystal recreating the iconic diner scene from "When Harry Met Sally."
Samberg himself took to social media to celebrate his involvement in the campaign, stating that he's been a lifelong fan of sandwiches and couldn't resist the opportunity to sing about mayonnaise. With its catchy melody and playful lyrics, "Sweet Sandwich Time" is sure to become a viral hit and leave audiences craving their next sandwich fix.
me personally think its all about da mayo tho, like who doesnt love a good sandwich w/ extra mayo 
my fave part? when elle fanning looks so confused lol she's like "what r u doin" and samberg's just over here living his best mayonnaise life 
And that Elle Fanning cameo at the end is just perfect - she's totally oblivious but we're all just dying laughing. I'm so down for this sandwich evangelist vibe and I can already imagine this song getting played on repeat all day. Bring on the mayo! 
. It's like, what does that say about our society? We're so caught up in trying to make food interesting again that we end up singing about mayonnaise 
Either way, I'm all for it - who doesn't love a good sandwich? But let's be real, this kind of lighthearted, feel-good advertising is exactly what we need more of in these divided times... maybe.
- who's benefiting from all these Super Bowl ads? Are we really seeing our dollars go directly into the pockets of artists like Samberg or are they just a clever marketing ploy to sell more Hellmann's? I mean, think about it, if you're gonna spend that kind of cash on an ad, what about investing in education or infrastructure instead? It's all about priorities, folks! 
it's like a big ol' hug for your taste buds 
gotta say, elle fanning is pretty cute in this too 
can't wait to see more of these kinda ads from hellmanns - they always bring the funny! 
