Brunt Boots Ties Up with Boston Sports Teams for Authentic Partnership
Boston-based boot brand Brunt has made a bold move into professional sports marketing by partnering with field crew teams at Gillette Stadium and TD Garden. The 5-year-old company decided to stay true to its blue-collar roots and sponsor the unsung heroes of stadium maintenance – the workers who keep the fields and arenas in top condition.
"We wanted to make sure we were authentic for tradesmen and women, blue collar workers," said Eric Girouard, Brunt founder. "How could we do this?" The answer came when he was meeting with officials from the New England Patriots. As he looked outside at the field crew working tirelessly on the stadium field, the light bulb went off in his head. "Those are our celebrities, those are our athletes, wearing boots every day," he said.
The partnership has been a natural fit for Brunt, which launched its brand in 2025 with four boots named after childhood friends who work in the trades. The Marin boot, its top-seller, is designed to solve common problems faced by tradespeople – such as painful break-in periods and quick wear of soles.
Brunt's focus on modern tradespeople has propelled it into major sports teams, including a deal with the New England Patriots, Gillette Stadium, and TD Garden Bullgang. The company supplies its boots to the roughly one dozen field crew members at Gillette Stadium and the 90 Bullgang members at TD Garden.
"It's incredible to have a partner like Brunt that really understands our team and the work we do," said Joao Rebelo, director of operations at TD Garden. "They've got all the gear we need to stay comfortable and protected on the job."
Ryan Bjorn, Gillette Stadium field superintendent, echoed this sentiment, saying, "Brunt's gear is built for the job." The company has been able to run a tailgate at Gillette Stadium and interact with customers at both venues, which its founder says his customers appreciate.
The partnership has also helped Brunt become the fastest-growing workwear brand in the country, with 345% wholesale growth in the past year. As Girouard said, "Our customers appreciate the localness of the sponsorship and the authenticity of it, sponsoring folks who don't really get it [otherwise]."
Boston-based boot brand Brunt has made a bold move into professional sports marketing by partnering with field crew teams at Gillette Stadium and TD Garden. The 5-year-old company decided to stay true to its blue-collar roots and sponsor the unsung heroes of stadium maintenance – the workers who keep the fields and arenas in top condition.
"We wanted to make sure we were authentic for tradesmen and women, blue collar workers," said Eric Girouard, Brunt founder. "How could we do this?" The answer came when he was meeting with officials from the New England Patriots. As he looked outside at the field crew working tirelessly on the stadium field, the light bulb went off in his head. "Those are our celebrities, those are our athletes, wearing boots every day," he said.
The partnership has been a natural fit for Brunt, which launched its brand in 2025 with four boots named after childhood friends who work in the trades. The Marin boot, its top-seller, is designed to solve common problems faced by tradespeople – such as painful break-in periods and quick wear of soles.
Brunt's focus on modern tradespeople has propelled it into major sports teams, including a deal with the New England Patriots, Gillette Stadium, and TD Garden Bullgang. The company supplies its boots to the roughly one dozen field crew members at Gillette Stadium and the 90 Bullgang members at TD Garden.
"It's incredible to have a partner like Brunt that really understands our team and the work we do," said Joao Rebelo, director of operations at TD Garden. "They've got all the gear we need to stay comfortable and protected on the job."
Ryan Bjorn, Gillette Stadium field superintendent, echoed this sentiment, saying, "Brunt's gear is built for the job." The company has been able to run a tailgate at Gillette Stadium and interact with customers at both venues, which its founder says his customers appreciate.
The partnership has also helped Brunt become the fastest-growing workwear brand in the country, with 345% wholesale growth in the past year. As Girouard said, "Our customers appreciate the localness of the sponsorship and the authenticity of it, sponsoring folks who don't really get it [otherwise]."
Brunt's got game, partnering w/ stadium crews is genius 
I think this partnership is a game-changer for Brunt Boots. They're not just talking about slapping their logo on some sports teams and calling it a day – they're actually listening to the needs of the people they're partnering with (the field crew workers). And that's what makes this move so authentic. 
The fact that they created boots specifically for tradespeople shows they're willing to put in the work (pun intended) to understand their pain points and solve problems. It's not just about selling shoes – it's about building a community and showing appreciation for the hardworking people who keep our stadiums running smoothly. 
! It's all about staying true to their roots and supporting the unsung heroes of stadium maintenance - those field crew members working tirelessly behind the scenes 
And it's awesome to see Brunt becoming the fastest-growing workwear brand in the country - 345% wholesale growth?! That's some serious momentum 
. I'm all about supporting local businesses that are innovating and pushing boundaries, so here's to Brunt Boots and their partnership with Boston sports teams! 
: *posts a screenshot of a person trying to do yard work with ridiculous boots* 
Who needs those kinds of boots?! 
Brunt Boots are 10/10 approved for real tradespeople, not tryhards! 
So, it's cool that they're making gear that actually solves problems and improves lives. And with their partnerships with teams like the Patriots and Bullgang, they're showing that even the coolest brands can get down to earth and appreciate the little guys.
they're not just about looks, dey actually care bout makin sure tradespeople's boots are comfy & protected 
i mean, who else is gonna sponsor field crew members at stadiums? 
it's all about bein real & authentic 4 dey r not just in it 4 da benjamins, dey r doin it cuz dey really care bout de people wot wear dem boots 