Cruise retail is getting ready to blast off in 2026 
and I'm low-key excited about it! Both Starboard and Harding+ are bringing some major heat with their new strategies 
. I mean, who wouldn't want to go on a cruise where you can indulge in top brands like Diageo and LeVian? 
And Harding+'s focus on emotions, data, and experimentation is spot on - it's all about creating an immersive experience that makes you feel something 
.But here's the thing: I'm also a bit skeptical. I mean, how much can they really do with cruise retail before it gets old?
The pandemic was a game-changer for this industry, but will we see a repeat of that magic in 2026? Only time will tell 
.One thing's for sure though: if both Starboard and Harding+ can pull off their plans, we're in for a wild ride. Get ready for more experiential retail, more personalized shopping experiences, and more luxury than you can shake a stick at
. Bring it on! 