TikTok's Fumbling Debut in the US: A Recipe for Disaster
Just two weeks ago, TikTok landed on American soil with a new batch of investors, including Oracle, its parent company ByteDance. The move was met with an outpouring of concern over data collection and censorship. Since then, the app has been marred by a series of embarrassing glitches that left users unable to upload videos or even get their content viewed.
Winter Storm Fern hit several key data centers that rely on Oracle for operations, bringing the entire platform to its knees. The severity of the outages was exacerbated by the fact that many users were unable to express themselves freely about high-profile issues such as the death of American citizen Alex Pretti. As a result, prominent figures announced their intention to leave the app, citing concerns over censorship.
TikTok's belated response β attributing the problems to inclement weather β did little to alleviate public anxiety. The controversy only intensified when California Governor Gavin Newsom vowed to investigate whether TikTok was suppressing content critical of former US President Donald Trump.
The current state of affairs has created an opening for a new competitor, Upscrolled, which boasts more than 2.5 million users just weeks after its launch. With over a billion active users worldwide, the app's downfall seems unlikely to result in its complete disappearance from the scene.
The US debacle may be premature warning signs that TikTok will need to reevaluate its policies on user freedom and data collection if it wants to remain relevant.
Just two weeks ago, TikTok landed on American soil with a new batch of investors, including Oracle, its parent company ByteDance. The move was met with an outpouring of concern over data collection and censorship. Since then, the app has been marred by a series of embarrassing glitches that left users unable to upload videos or even get their content viewed.
Winter Storm Fern hit several key data centers that rely on Oracle for operations, bringing the entire platform to its knees. The severity of the outages was exacerbated by the fact that many users were unable to express themselves freely about high-profile issues such as the death of American citizen Alex Pretti. As a result, prominent figures announced their intention to leave the app, citing concerns over censorship.
TikTok's belated response β attributing the problems to inclement weather β did little to alleviate public anxiety. The controversy only intensified when California Governor Gavin Newsom vowed to investigate whether TikTok was suppressing content critical of former US President Donald Trump.
The current state of affairs has created an opening for a new competitor, Upscrolled, which boasts more than 2.5 million users just weeks after its launch. With over a billion active users worldwide, the app's downfall seems unlikely to result in its complete disappearance from the scene.
The US debacle may be premature warning signs that TikTok will need to reevaluate its policies on user freedom and data collection if it wants to remain relevant.