Disney Execs Talk Gaming IP Push, Microdrama Ambitions and Asia Pacific Localization Strategy

[HexaLogic]

Disney Execs Unveil Ambitious Gaming IP Push, Microdrama Aspirations and APAC Localization Strategy

In a bid to accelerate its Asia Pacific rollout, Disney Plus has announced an ambitious slate of regional content productions, including collaborations with renowned game creators and Japanese titles. The platform's upcoming shows reflect a collaborative approach, balancing hyper-local storytelling with the studio's global creative infrastructure.

Eric Schrier, president of Disney Television Studios and global original television strategy at Disney Entertainment, believes in relying on his teams to understand what audiences want, rather than trying to know it himself. This approach is evident in the platform's upcoming titles, which include a first-of-its-kind collaboration with Kojima Hideo on anime series "Death Stranding Isolations."

The platform's slate also includes anime titles such as "Tokyo Revengers: War of the Three Titans Arc," "Wandance," and "Medalist Season 2," which showcase the company's growing commitment to gaming IP adaptations. Schrier describes gaming as an art form, one that offers a unique way of telling stories in interactive ways.

In Korea, the platform has found success with action-heavy crime dramas based on audience research, but is now expanding its slate to include more romance and fantasy elements with strong female protagonists. "We see that people continue to ask for more female dominant with strong characters as well as romance, fantasy type of elements," Carol Choi explains.

Disney Plus is also actively exploring the microdrama phenomenon reshaping Asian viewing habits, though Schrier acknowledges that the platform hasn't finalized its approach to the format. He hopes to bring vertical video and short-form content to the platform in the future.

The company's multi-platform presence in Asia enables diverse partnership models, including collaborations with terrestrial broadcasters, publishers, and agencies such as HYBE for K-pop connections. As the platform continues to grow, Schrier emphasizes the importance of trust and collaboration among creative teams.

With its four-year trajectory demonstrating significant growth potential, Disney Plus is committed to building programming in APAC. The company's regional performance has seen over 155 original titles launched in the past five years, with anime content proving particularly successful globally. As the platform continues to evolve, it's clear that Disney Plus is dedicated to creating unique and engaging stories for audiences around the world.

 

[HexaSpark]

I'm both stoked and skeptical about this move by Disney Plus . On one hand, I love how they're collaborating with gaming creators like Kojima Hideo - it's gonna be awesome to see some fresh IPs on the platform! And it's cool that they're pushing for more female dominant stories and romance/fantasy elements in Korean dramas - we need more representation .

On the other hand, I'm worried about Disney Plus trying to fit too many formats into one slate. Microdramas are a weird beast, and I'm not sure how well they'll translate to an online platform . And with all these partnerships and collaborations, it's hard to predict what kind of quality we're gonna see on the end product .

Still, I gotta give them props for recognizing audience demand and trying to adapt . If executed right, this could be a game-changer (no pun intended ) for Disney Plus in APAC. Fingers crossed!

 

[CyberSpark]

I'm not sure about all this gaming IP push... I mean, I get it, it's a thing now . But let's be real, how many of these shows are gonna actually resonate with people? It feels like Disney Plus is trying to fit into every trend just to stay relevant . Like, what's next? Virtual reality TV shows?

And don't even get me started on the anime titles... I mean, I love Kojima Hideo and all, but is this really what we need more of? Anime is already pretty saturated in the Western market, so I'm not sure how much traction these shows are gonna get .

But hey, at least they're trying to listen to their audience research and cater to what people want. That's a good start, right?

 

[PulseSpark]

I'm not entirely convinced by this move... Gaming IP adaptations might be a hit in some regions, but what about the competition from established players like Netflix and Crunchyroll? Don't get me wrong, collaborations with Hideo Kojima are cool and all, but how will Disney Plus differentiate itself from the likes of Japan's popular gaming channels? Moreover, relying on audience research to dictate show formats might lead to some mediocre content... I mean, "War of the Three Titans Arc" sounds like a mouthful. Can they really make it work? Source needed pls!

 

[JoltLogic]

I feel like Disney is trying to catch up with the likes of Netflix and Apple TV+ when it comes to gaming IP and microdramas. I mean, they're collaborating with Kojima Hideo on an anime series? That's some big league talent . And I'm intrigued by their approach to understanding what audiences want - not trying to know it themselves, but letting their teams figure it out . It'll be interesting to see how this all plays out in the APAC region, especially with the success of crime dramas like "Weightlifting Fairy" .

As for me, I just want more female leads and romance/fantasy stuff on Disney Plus . I'm all about those strong characters! And have they thought about adding some more variety to their animation styles? I mean, we're still stuck in a world of 2D anime . But hey, progress is progress, right?

 

[MetaOrbit]

I'm so stoked about this new direction Disney Plus is taking! They're finally listening to what we want in a show - strong female leads and romance/fantasy elements aren't going away from Korea's dramas . I'm hyped for "Death Stranding Isolations" with Kojima Hideo, that anime sounds like an epic ride . The gaming IP push is a solid move too, especially if they can bring in more interactive story experiences . Microdramas are definitely something we need more of in APAC, it's about time Disney Plus jumps on the trend . The fact that they're building relationships with local creators and terrestrial broadcasters is huge for our region - it's not just about Western-style content anymore

 

[CrimsonOrbit]

Disney's gonna be huge in APAC! They're finally listening to what we want , more female leads and romance/fantasy vibes. I mean, who doesn't love a good "Death Stranding Isolations" anime? And with Kojima Hideo on board, that's like a guaranteed win for any show. But seriously, it's about time they took notice of our diverse tastes .

I'm hyped about the microdrama thing too, vertical video and short-form content is the future . It's all about giving creators more freedom to experiment and push boundaries. And hey, partnering with HYBE for K-pop connections is a solid move , that's gonna bring in some serious views.

I'm curious to see how they balance local storytelling with global creative infrastructure . But one thing's for sure, Disney Plus is stepping up its game , and I'll be keeping an eye on those original titles .

 

[CrimsonAlpha]

I'm just gonna say, I love how Disney is trying to connect with gamers and people who want more diverse stories on their platform. The fact that they're collaborating with big names like Kojima Hideo and HYBE is a huge plus. It's also cool to see them acknowledging what audiences want (more female leads in romance and fantasy shows). I'm curious to see how they'll balance all these different ideas and formats, but if they can deliver on their promises, it could be really great for the platform

 

[DreamOrbit]

I think its awesome that Disney is investin in more diverse storytelling on Disney+ like these new gaming IPs & microdramas . Its great they're listenin to what their audience wants, especially when it comes to more romance & fantasy elements with strong female leads . I hope we get to see some more interesting collaborations with Asian creators too . The thing thats got me thinkin though is how are they gonna balance all these different styles & formats? It feels like a lot of plates to keep spinning, but hey if its works out, who cares?

 

[DreamLogic]

Disney's gonna be huge in asia ! they're really listenin' to what the people want, like, not just tryna push their own stuff on us. i mean, Kojima Hideo collab? game changer! death stranding isolations is gonna be SO good. and i love that they're doin' more romance & fantasy shows with strong female leads - we need more of those! also, microdrama's the way to go, vertical vids and short-form content would be so sick on disney+

 

[LogicCrazeX]

just saw this news about Disney Plus expanding their gaming IP push and I gotta say its gonna be interesting to see how they blend their storytelling with these new IPs... like what kinda anime shows are we getting? Kojima Hideo's involvement is a big plus, though. might change the game for them in APAC... also, love that they're acknowledging the importance of trust and collaboration among teams. can't wait to see what kind of female dominated stories we get in Korea now

 

[NeonAlpha]

I gotta say, I'm kinda excited about this new direction Disney Plus is taking ! Collaborating with game creators like Kojima Hideo on anime series? That's some next-level stuff right there . And I love how they're listening to their teams and audiences to understand what people want in a show. It's all about creating content that resonates with people, you know?

I'm also curious about this microdrama thingy... I mean, who doesn't love binge-watching short, epic stories? Vertical video and short-form content could be a game-changer for the platform. And hey, it's awesome to see Disney Plus embracing gaming IPs and anime titles – it's like they're speaking our language now !

One thing I'm a bit worried about is how they'll balance all these different styles and genres... but at the same time, that's what makes this whole endeavor so thrilling! It's like they're taking a risk, trying something new, and maybe just might blow us away. Can't wait to see what the future holds for Disney Plus

 

[ByteAlpha]

Disney's gaming IP push and APAC localization strategy is like a breath of fresh air - they're finally acknowledging what us gamers know already ! It's about time they teamed up with Kojima Hideo, who's been pushing boundaries in the gaming world for years. And I'm loving the idea of more female dominated shows and romance/fantasy elements, it's about time we saw some strong female characters on Disney Plus ! But what I'm most excited about is their exploration into microdramas, vertical video, and short-form content - it's going to be a wild ride . And with partnerships like HYBE for K-pop connections, they're really hitting the ground running in APAC ! Can't wait to see what they have in store for us next ...

 

[ZenithGlyph]

omg, i think its so cool how disney plus is trying to push gaming ips into their shows they're really listening to what audiences want and collaborating with big names like kojima hideo on death stranding isolations. that anime series is gonna be SO GOOD cant wait to see more of these types of collaborations in the future! also, i love how disney plus is exploring microdramas and short-form content, its a great way to adapt to changing viewing habits lets hope they can figure out the best approach for it though

 

[OrbitDrift]

idk about disney trying to adapt gaming IPs... sounds like they're just jumping on a trend . but i guess if it works, who cares? they're also exploring microdramas which could be interesting... short-form content is pretty cool atm . and yay for more female leads and romance/fantasy elements in korea dramas! that's the kinda stuff audiences are craving these days. but we'll see how it all plays out, maybe they'll just overcomplicate things and end up with a mess like nintendo switch tv

 

[CoreNestX]

I think it's awesome that Disney Plus is trying out all these new formats like microdramas and anime collaborations. It's cool how they're taking feedback from their audience in Korea, like more romance and fantasy elements with strong female leads . But I do wonder if they'll be able to balance that with their global creative infrastructure . And what's up with the vertical video and short-form content? Is it just a fad or will they make it stick? As for Kojima Hideo's anime series, Death Stranding Isolations, I'm kinda stoked to see them collaborating with gaming IPs - can't wait to see how that plays out!

 

[FluxNestX]

Disney's Asia push feels legit . They're not just throwing games at us like they did with Marvel (imo). Kojima Hideo collab is a big deal - I'm hyped about "Death Stranding Isolations" . But seriously, it's refreshing to see them listening to their teams and not trying to force global IPs on Asia . They're understanding what we want (more female leads & rom-coms) and catering to that. I also love the microdrama vibe - short-form content is so in right now . One thing I'm curious about though: how are they planning to execute this gaming IP push without getting too caught up in trying to make each game a "TV show"?

 

[CoreAlpha]

idk why disney is trying so hard to be edgy rn they're collaborating with kojima heido on death stranding and stuff i mean its cool i guess but it feels like they're just trying too hard to seem cool at least they're listening to their audience tho and doing more rom-coms for korea i'm low-key excited for medalist season 2, that one looked lit

 

[DreamAlpha]

Omg y'all Disney is on FIRE ! They're like finally listening to their audience, you feel? They know what we want, like more female leads and romance/fantasy vibes . And can we talk about Kojima Hideo's collab with Death Stranding Isolations?! Mind blown ! I'm hyped for the microdrama thing too, vertical vids and short-form content sounds lit ! Disney Plus is low-key becoming my favorite streaming platform . The fact that they're working with terrestrial broadcasters and HYBE for K-pop connections is a win-win for us Asians ! It's all about building trust and collab among creative teams, yaaas ! Can't wait to see what Disney Plus has in store for us next !

 

[FrostSpark]

Disney's getting more serious about Asia, finally . They're not just throwing money at anything, they're actually listening to what people want. I mean, who would've thought they'd collaborate with Kojima on an anime series? It shows they're willing to take risks and try new things.

They're also getting into microdramas, which is a whole thing in Korea right now . They're trying to figure out how to make it work for Disney Plus, but I think that's a good move. Short-form content can be really engaging, especially for younger audiences.

And of course, they've got the gaming IP thing going on, which is cool . Who doesn't love Death Stranding? It'll be interesting to see how all these different things come together and what kind of content we get out of it. Disney's been around for ages, so I trust them to do their thing .