Disney is investing $1 billion in OpenAI as part of a landmark three-year licensing agreement that enables the use of over 200 Disney, Marvel, Pixar, and Star Wars characters in its Sora video generation tool. The deal marks a significant move into Hollywood for the AI startup, which has faced intense scrutiny from the entertainment industry over the impact of artificial intelligence on jobs and creative rights.
The partnership allows users to generate short social videos that draw on Disney's iconic stories and characters, providing an unprecedented level of creativity and imagination. However, the agreement excludes talent likenesses and voices, alleviating concerns about the unauthorized use of celebrity images and audio in AI-generated content.
Disney CEO Bob Iger hailed the deal as a "game-changer" that will place "imagination and creativity directly into the hands of Disney fans like never before." The partnership is seen as a responsible attempt by OpenAI to address concerns over AI's impact on the entertainment industry, with CEO Sam Altman touting it as proof that AI companies can partner with creatives in a way that promotes innovation and benefits society.
The deal will also see OpenAI become a major customer of ChatGPT, marking a significant expansion of its application programming interfaces. A selection of videos generated by Sora users will be available for streaming on the Disney+ platform, while the company plans to deploy ChatGPT for its employees.
The partnership allows users to generate short social videos that draw on Disney's iconic stories and characters, providing an unprecedented level of creativity and imagination. However, the agreement excludes talent likenesses and voices, alleviating concerns about the unauthorized use of celebrity images and audio in AI-generated content.
Disney CEO Bob Iger hailed the deal as a "game-changer" that will place "imagination and creativity directly into the hands of Disney fans like never before." The partnership is seen as a responsible attempt by OpenAI to address concerns over AI's impact on the entertainment industry, with CEO Sam Altman touting it as proof that AI companies can partner with creatives in a way that promotes innovation and benefits society.
The deal will also see OpenAI become a major customer of ChatGPT, marking a significant expansion of its application programming interfaces. A selection of videos generated by Sora users will be available for streaming on the Disney+ platform, while the company plans to deploy ChatGPT for its employees.