Disney has announced a $1 billion investment in OpenAI as part of a three-year licensing agreement that will allow Disney characters to be used in the Sora video generation tool. The deal comes amid growing concerns over the impact of artificial intelligence on the entertainment industry, with many workers expressing anxiety about AI replacing jobs and using likenesses without consent.
According to the terms of the agreement, users of Sora can generate short social videos that draw on more than 200 Disney, Marvel, Pixar, and Star Wars characters. However, the deal does not cover talent likenesses or voices, which has been a point of contention for many in the industry.
Disney CEO Bob Iger hailed the partnership as "a landmark deal" that will enable Disney fans to have "imagination and creativity directly into their hands." He noted that the deal will allow for new products and tools to be built using OpenAI's application programming interfaces, making it a major customer of the company.
The move comes after a contentious rollout of Sora, which has faced criticism over the unauthorized use of characters and likenesses. Disney itself sent a cease-and-desist letter to Google in October alleging infringement by its AI systems.
OpenAI CEO Sam Altman has touted the deal as proof that AI companies can partner with the entertainment sector responsibly. "This agreement shows how AI companies and creative leaders can work together to promote innovation that benefits society, respect creativity, and help works reach vast new audiences," he said.
The partnership will also see a selection of Sora-generated videos made available for streaming on Disney+, while OpenAI's ChatGPT technology will be deployed for Disney employees.
According to the terms of the agreement, users of Sora can generate short social videos that draw on more than 200 Disney, Marvel, Pixar, and Star Wars characters. However, the deal does not cover talent likenesses or voices, which has been a point of contention for many in the industry.
Disney CEO Bob Iger hailed the partnership as "a landmark deal" that will enable Disney fans to have "imagination and creativity directly into their hands." He noted that the deal will allow for new products and tools to be built using OpenAI's application programming interfaces, making it a major customer of the company.
The move comes after a contentious rollout of Sora, which has faced criticism over the unauthorized use of characters and likenesses. Disney itself sent a cease-and-desist letter to Google in October alleging infringement by its AI systems.
OpenAI CEO Sam Altman has touted the deal as proof that AI companies can partner with the entertainment sector responsibly. "This agreement shows how AI companies and creative leaders can work together to promote innovation that benefits society, respect creativity, and help works reach vast new audiences," he said.
The partnership will also see a selection of Sora-generated videos made available for streaming on Disney+, while OpenAI's ChatGPT technology will be deployed for Disney employees.
! I mean, who needs talent when you can just use a magic wand and some coding skills? But seriously, $1 billion seems like a lot of dough for using Mickey's face in AI tools. I guess it's a win-win for both Disney and OpenAI - Disney gets more money and a fancy new AI system, while OpenAI gets to say "hey, we're not just evil robots taking over the world"... or at least not yet 
. But what's next? Using AI to create the perfect selfie or something? 
. I mean, don't get me wrong, it sounds cool that we'll have all these Disney characters in Sora, but have you thought about the implications? Like, who's gonna own those likenesses and voices when they're just being generated by AI? It feels like a whole lot of creative control getting lost in the mix 
. And what about all the workers who are already worried about AI replacing their jobs? I think Disney is basically playing both sides here 
. On one hand, it's a major investment and all that jazz 
.
. I know some people might be worried about jobs and likenesses, but I think it's awesome that they're trying to make it work out in a way that benefits everyone 
. And can you even imagine getting new products and tools made using OpenAI's tech? Mind blown! 
The fact that Disney is being responsible with their AI partnership is a huge win 
. Bring on the imagination and creativity! 
. Plus, OpenAI's partnership with Disney is like a dream come true for fans who want to see more diverse content and imagination in the entertainment industry 
! Can't wait to see what kind of wild & amazing stuff we'll create with this tech 
!
. And the worst part is that talent voices aren't covered so what about all the Disney actors who are like "hey I'm a character but also a real person"?! Anyway, the CEO of Disney is super hyped about it saying it's gonna be "imagination and creativity in ur hands" which is kinda cheesy but also kinda cool 
. OpenAI's CEO Sam Altman says they're being responsible tho 
. I'm still not sure if I trust this deal though