Elon Musk's Twitter purge, intended to weed out high-profile users with blue verification marks, has taken an unexpected turn. The billionaire CEO had previously announced that users would have to pay $8 per month to join the platform's Twitter Blue subscription service and retain their coveted badges. However, instead of implementing this change across the board, Twitter appears to have targeted a single account from a major publication that Musk dislikes.
The New York Times' main account lost its blue check mark over the weekend after an employee posted a meme about the outlet declining to pay for verification on Twitter. Musk responded with a tweet saying he would remove the check if they didn't pay, and subsequently lashed out at the Times in a series of tweets claiming their coverage is boring and propaganda.
The move has sparked confusion among users and raised concerns about the inconsistent application of Twitter's new verification system. While most legacy blue check holders have retained their marks with an added label indicating they are verified because they subscribe to Twitter Blue or are legacy verified accounts, some high-profile users are still being treated as notable individuals.
Musk's long campaign against "legacy" blue checks has been underway since he bought Twitter last fall. The new verification system was initially rolled out in November but was paused due to issues with impersonators. It was relaunched in December and now requires paid users to receive blue checks, a change that has sparked debate among experts about its effectiveness in reducing bots on the platform.
The inconsistencies in how Twitter is applying its new verification system have raised questions about Musk's approach to policy-making, which often seems driven by his personal whims rather than careful consideration. The decision to target a single account from a publication that Musk dislikes, rather than implementing the change across all verified users, has also highlighted the potential for abuse and confusion.
As Twitter continues to navigate its new verification system, one thing is clear: Musk's influence on the platform will continue to shape its direction in unpredictable ways.
The New York Times' main account lost its blue check mark over the weekend after an employee posted a meme about the outlet declining to pay for verification on Twitter. Musk responded with a tweet saying he would remove the check if they didn't pay, and subsequently lashed out at the Times in a series of tweets claiming their coverage is boring and propaganda.
The move has sparked confusion among users and raised concerns about the inconsistent application of Twitter's new verification system. While most legacy blue check holders have retained their marks with an added label indicating they are verified because they subscribe to Twitter Blue or are legacy verified accounts, some high-profile users are still being treated as notable individuals.
Musk's long campaign against "legacy" blue checks has been underway since he bought Twitter last fall. The new verification system was initially rolled out in November but was paused due to issues with impersonators. It was relaunched in December and now requires paid users to receive blue checks, a change that has sparked debate among experts about its effectiveness in reducing bots on the platform.
The inconsistencies in how Twitter is applying its new verification system have raised questions about Musk's approach to policy-making, which often seems driven by his personal whims rather than careful consideration. The decision to target a single account from a publication that Musk dislikes, rather than implementing the change across all verified users, has also highlighted the potential for abuse and confusion.
As Twitter continues to navigate its new verification system, one thing is clear: Musk's influence on the platform will continue to shape its direction in unpredictable ways.