Twitter Purge: A Single Account Targeted as Blue Check Marks Tumble from High-Profile Users
Elon Musk's promise of a "purge" of blue check marks on Twitter has yielded an unexpected result. Instead of removing the coveted badges, which are meant to verify high-profile users, Musk's team has chosen to target just one account - that of the New York Times.
When Twitter announced its plan to wind down the old verification system in April, users were expected to lose their blue checks unless they paid $8 per month for Twitter Blue. However, most legacy blue check holders woke up on Saturday to find that their badges remained intact, albeit with a new label appended to them - "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account."
The change in language has sparked confusion among users, who are now unsure whether verified accounts are notable individuals or simply paying customers. The New York Times' main account lost its blue check over the weekend after Musk publicly targeted it on Twitter.
Musk had previously stated that individual users would have to pay for blue checks, but the move appears to be more about silencing critics than creating a level playing field. By targeting a single high-profile account like the New York Times, Musk's team has sent a clear message that only paying customers will receive verified badges.
This latest development in Twitter's ongoing transformation under Musk highlights the platform's tendency to create confusion and whiplash among users. With changes often driven by whims rather than policy, it's unclear what other surprises are in store for the social media giant.
The move has also raised questions about the effectiveness of the new verification system. Experts warn that muddling the reason accounts are verified could make it easier for people to scam or impersonate high-profile users. The impact on Twitter's already-battered reputation remains to be seen, but one thing is clear: Musk's obsession with verified badges will continue to shape the platform in unpredictable ways.
Elon Musk's promise of a "purge" of blue check marks on Twitter has yielded an unexpected result. Instead of removing the coveted badges, which are meant to verify high-profile users, Musk's team has chosen to target just one account - that of the New York Times.
When Twitter announced its plan to wind down the old verification system in April, users were expected to lose their blue checks unless they paid $8 per month for Twitter Blue. However, most legacy blue check holders woke up on Saturday to find that their badges remained intact, albeit with a new label appended to them - "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account."
The change in language has sparked confusion among users, who are now unsure whether verified accounts are notable individuals or simply paying customers. The New York Times' main account lost its blue check over the weekend after Musk publicly targeted it on Twitter.
Musk had previously stated that individual users would have to pay for blue checks, but the move appears to be more about silencing critics than creating a level playing field. By targeting a single high-profile account like the New York Times, Musk's team has sent a clear message that only paying customers will receive verified badges.
This latest development in Twitter's ongoing transformation under Musk highlights the platform's tendency to create confusion and whiplash among users. With changes often driven by whims rather than policy, it's unclear what other surprises are in store for the social media giant.
The move has also raised questions about the effectiveness of the new verification system. Experts warn that muddling the reason accounts are verified could make it easier for people to scam or impersonate high-profile users. The impact on Twitter's already-battered reputation remains to be seen, but one thing is clear: Musk's obsession with verified badges will continue to shape the platform in unpredictable ways.