The article discusses the design of Ferrari's first electric vehicle (EV), the Luce, which is being developed in collaboration with the design firm LoveFrom and former Apple Chief Design Officer Jonathan Ive. The car's interior features a focus on tactile experiences, with physical buttons, knobs, and switches that provide a sense of interaction and connection to the vehicle.
One of the standout features of the Luce is its use of glass and aluminum materials, which provides a premium feel and aesthetic appeal. The dashboard display is also notable for its sleek design and use of Samsung OLED screens. Additionally, the car's steering wheel has a traditional three-spoke design, while the gear shifter knob has been reimagined with a glass surface that provides a sense of tactility.
Ive has stated that his goal was to create an interior experience that is "real" and not just a digital interface. He believes that people are becoming increasingly isolated in their digital worlds and desire to connect with the physical world again. The Luce's design aims to provide a tactile experience that allows drivers to interact with the vehicle in a more intuitive way.
While some critics have noted that the Luce's design may be too familiar, with echoes of Apple products past and present, Ive has acknowledged this and stated that he wants to leave users with a sense of value and relevance beyond just digital interfaces.
One of the standout features of the Luce is its use of glass and aluminum materials, which provides a premium feel and aesthetic appeal. The dashboard display is also notable for its sleek design and use of Samsung OLED screens. Additionally, the car's steering wheel has a traditional three-spoke design, while the gear shifter knob has been reimagined with a glass surface that provides a sense of tactility.
Ive has stated that his goal was to create an interior experience that is "real" and not just a digital interface. He believes that people are becoming increasingly isolated in their digital worlds and desire to connect with the physical world again. The Luce's design aims to provide a tactile experience that allows drivers to interact with the vehicle in a more intuitive way.
While some critics have noted that the Luce's design may be too familiar, with echoes of Apple products past and present, Ive has acknowledged this and stated that he wants to leave users with a sense of value and relevance beyond just digital interfaces.
I gotta say, Ferrari's first EV is looking pretty sleek 
, but at the same time, it feels like they're playing catch-up with Apple on design 
. Don't get me wrong, Ive's touchy-feely approach to design can be kinda cool 
, especially for those who miss the tactile experience of old-school tech. But, let's be real, most people are gonna be too busy staring at their screens to care about a fancy glass knob 
. Still, I guess it's good to see Ferrari trying to innovate and shake off the "just another EV" vibes 
. Can't wait to get my hands on this thing and see if it lives up to the hype 
. The fact that it has all these physical buttons and knobs is kinda cool, I guess. It's like having a real car instead of just staring at a screen. But at the same time, I'm not sure if it's worth the price tag or if people will even notice the difference. And isn't Apple already doing pretty much everything else? 
. But I mean, they're still playing it safe by keeping some traditional design elements like the three-spoke steering wheel. It's like, we get it, people want to feel connected to their cars again 
. But at the same time, I'm not sure if it's necessary to make the gear shifter knob out of glass 
. Like, what's the point of that? Is it just gonna be a fancy way of saying "look at me, I have money"? 
. We can't just go full digital all the time (although, I mean, who doesn't love Samsung OLED screens?) 
. But still, it's cool that Ferrari is pushing the boundaries of EV design and thinking about what people really want from a driving experience 