Samsung and SK Hynix are reaping record profits as memory chip shortages fuelled by AI demand send prices soaring. The companies' fortunes are closely tied to their ability to keep pace with the growing need for high-speed memory in data centers, a key component of artificial intelligence.
The situation has been exacerbated by the rapid expansion of AI technology, which requires vast amounts of memory to operate efficiently. This has led to a surge in demand for specialized chips like HBM (high-bandwidth memory), which uses significantly more space on silicon wafers than standard DDR5 memory.
As a result, prices for RAM have skyrocketed, with some kits now selling for hundreds of dollars - a far cry from the $80 it would cost just a few months ago. While Samsung and SK Hynix are profiting handsomely from the shortage, consumers who rely on these chips to build or upgrade their computers may be left feeling frustrated.
The situation is expected to persist into 2026, with experts predicting a 33% increase in average selling prices for DRAM (dynamic random-access memory) and a thriving market for HBM by 2028. However, if the AI bubble bursts or deflates, the companies could find themselves facing a wave of unsold inventory, forcing them to cut prices to clear stock.
The shortages have also been driven in part by the activities of scalpers, who are buying up kits at inflated prices with the aim of reselling them later for even more profit. OpenAI's massive demand for memory chips has also played a significant role, with estimates suggesting that its "Stargate" project could account for as much as 40% of global DRAM production.
As the situation continues to unfold, it remains to be seen how long these prices will remain high, and whether consumers will ultimately bear the brunt of the shortage. One thing is certain, however - Samsung and SK Hynix are set to reap significant rewards from their ability to navigate this complex and rapidly evolving market.
The situation has been exacerbated by the rapid expansion of AI technology, which requires vast amounts of memory to operate efficiently. This has led to a surge in demand for specialized chips like HBM (high-bandwidth memory), which uses significantly more space on silicon wafers than standard DDR5 memory.
As a result, prices for RAM have skyrocketed, with some kits now selling for hundreds of dollars - a far cry from the $80 it would cost just a few months ago. While Samsung and SK Hynix are profiting handsomely from the shortage, consumers who rely on these chips to build or upgrade their computers may be left feeling frustrated.
The situation is expected to persist into 2026, with experts predicting a 33% increase in average selling prices for DRAM (dynamic random-access memory) and a thriving market for HBM by 2028. However, if the AI bubble bursts or deflates, the companies could find themselves facing a wave of unsold inventory, forcing them to cut prices to clear stock.
The shortages have also been driven in part by the activities of scalpers, who are buying up kits at inflated prices with the aim of reselling them later for even more profit. OpenAI's massive demand for memory chips has also played a significant role, with estimates suggesting that its "Stargate" project could account for as much as 40% of global DRAM production.
As the situation continues to unfold, it remains to be seen how long these prices will remain high, and whether consumers will ultimately bear the brunt of the shortage. One thing is certain, however - Samsung and SK Hynix are set to reap significant rewards from their ability to navigate this complex and rapidly evolving market.