A$AP Rocky's highly anticipated fourth studio album, "Don't Be Dumb," has finally arrived, and to celebrate its release, the rapper threw a private listening party in New York City that felt like stepping into a Tim Burton-esque world. On January 15, guests gathered at Lavan Midtown for an evening of festivities that mirrored the album's dark, edgy vibe.
Upon arrival, attendees were immersed in a Burton-inspired setting, complete with decals and art inspired by the album cover, set against dim red lights. The space was divided into two areas – one more subdued, while another featured a branded helicopter, checkered backdrop, and variations of Rocky's album artwork. As DJ SpinKing spun the tracks, guests wandered around, taking advantage of special perks like customized Puma sneakers with iron-on graphics featuring A$AP Rocky's logo or AWGE stamps.
Cocktails were also flowing throughout the night, including specialty drinks like "Don't Be Dumb" and the PATRÓN-laced "AWGE-ARITA." To quench thirst while taking in the sights, attendees could grab merchandise such as T-shirts, posters, Kiehls products, Ray-Ban sunglasses, and more.
Just after midnight, A$AP Rocky emerged above the crowd, accompanied by DJ Lou Banga. As they played "The Helicopter" single, Rocky mingled with guests, popping bottles and savoring Ace of Spaces while letting the album's tracks carry on the night. When addressing attendees later, he kept his remarks brief but sincere, urging everyone to have a good time and enjoy themselves.
A$AP Mob crew members, celebrities, and music industry folk alike flocked to show their support for Harlem's own A$AP Rocky. The guest list included Jon Batiste, Max B, Fivio Foreign, Lil Mama, DJ Clue, Lenny S, Masika Kalysha, Busta Rhymes, and even his long-time love, Rihanna.
As the night wore on, it was clear that A$AP Rocky's "Don't Be Dumb" listening party had been a resounding success.
Upon arrival, attendees were immersed in a Burton-inspired setting, complete with decals and art inspired by the album cover, set against dim red lights. The space was divided into two areas – one more subdued, while another featured a branded helicopter, checkered backdrop, and variations of Rocky's album artwork. As DJ SpinKing spun the tracks, guests wandered around, taking advantage of special perks like customized Puma sneakers with iron-on graphics featuring A$AP Rocky's logo or AWGE stamps.
Cocktails were also flowing throughout the night, including specialty drinks like "Don't Be Dumb" and the PATRÓN-laced "AWGE-ARITA." To quench thirst while taking in the sights, attendees could grab merchandise such as T-shirts, posters, Kiehls products, Ray-Ban sunglasses, and more.
Just after midnight, A$AP Rocky emerged above the crowd, accompanied by DJ Lou Banga. As they played "The Helicopter" single, Rocky mingled with guests, popping bottles and savoring Ace of Spaces while letting the album's tracks carry on the night. When addressing attendees later, he kept his remarks brief but sincere, urging everyone to have a good time and enjoy themselves.
A$AP Mob crew members, celebrities, and music industry folk alike flocked to show their support for Harlem's own A$AP Rocky. The guest list included Jon Batiste, Max B, Fivio Foreign, Lil Mama, DJ Clue, Lenny S, Masika Kalysha, Busta Rhymes, and even his long-time love, Rihanna.
As the night wore on, it was clear that A$AP Rocky's "Don't Be Dumb" listening party had been a resounding success.
sounds like an absolute blast... I mean, who wouldn't want to step into a Tim Burton-inspired world and drink specialty cocktails with their names on them? 
The Puma sneakers with iron-on graphics were such a thoughtful touch - I'm sure it was totally not just a PR stunt to get the brand mentioned more. 
And can we talk about how cool it is that everyone who's anyone in Harlem showed up to support Rocky's album? It's not like he's been making music for years and expected, like, actual friends or something. Anyway, congrats to A$AP Rocky on his new album... I'm sure it'll be a real game-changer for the world of hip hop. 
! I mean, who wouldn't want to vibe with A$AP Rocky and the crew in a Tim Burton-inspired world? 
But for real tho, I gotta say, it's kinda wild how much them A$AP Mob crew members and celebs were hyped for this album. I feel like we're living in a whole different era, you know? 
The Puma sneakers with iron-on graphics and special cocktails are straight fire 
! But at the same time, it's cool that Rocky kept his remarks real and encouraged everyone to just have fun. That's what music parties are all about, right? 
. And isn't it weird that he invited so many celebrities from different backgrounds? Just saying 
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the helicopter setup was straight fire btw 
love him some a$ap mob vibes
! The private listening party in NYC was like stepping into a Tim Burton movie - dark, edgy, and straight fire 
. And let's not forget about the guest list - who else but Harlem's finest and some A-listers 
? It's clear that A$AP Rocky knows how to bring the heat 
!
it's like he's trying too hard to be edgy 
anyway, glad he kept it real with his guests and made sure everyone had a good time 
. On a more serious note, it's dope to see the whole Harlem community showing love for their own A$AP Rocky 
... and that Rihanna cameo was definitely a nice touch 
. But let's get real, how much did that private listening party cost? I'm guessing it was like, a few hundred thousand dollars easy 
Ugh, sounds like some celebs are getting all fancy for their private party... like, who needs a helicopter when there's climate change? 
And I'm sure those fancy drinks and merch are gonna be super expensive, just another reason to price out the average person. 
! The dim red lights and decals inspired by the album cover created this edgy vibe that's perfect for an artist known for his dark style. It's awesome that Rocky got to share this experience with his closest friends and fans, including some big names in the industry like Rihanna 
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. It's moments like these that remind us why we love live events and parties so much – they bring people together in a way that's hard to replicate anywhere else 
.
. I'm not usually into that sorta thing but it looks like everyone had a blast 
.