Ferrari has unveiled its first all-electric vehicle, the Luce, and it boasts a luxurious interior designed by none other than Jony Ive, the legendary designer behind Apple's most iconic products. While the exterior of the car is sleek and modern, it's the interior that's sure to turn heads.
At first glance, the interior appears to be a typical example of luxury automotive design, with plenty of premium materials and attention to detail. However, as you delve deeper into the cabin, you start to notice some clever touches and innovative features that set this car apart from its competitors.
One of the standout features is the shifter, which moves through its detents with a satisfying "click" sound. The air vents open and close with a distinctive snick, while the paddles behind the steering wheel pop with a tactile click. Even the little clock in the upper-right corner can be turned into a stopwatch or compass, complete with swinging needles.
But what really impresses is the attention to detail throughout the interior. From the rails that hold the seats to the floor, which are gently shaped and anodized to match the rest of the cabin, to the tiny lens that magnifies the current setting on the windshield wiper control, it's clear that Ive and his team have put a lot of thought into creating a truly immersive driving experience.
Of course, no Ferrari would be complete without some nods to its iconic heritage. The gauge cluster behind the steering wheel is a classic example, with two OLED displays stacked on top of each other and a physical needle sandwiched between serving as a pseudo-tachometer. And while the interior may lack the rough, raw feel of some classic Ferraris, it's clear that Ive and Ferrari have worked hard to create a unique blend of form and function.
For Ive himself, the experience of designing an electric car was a new challenge. "It's very hard," he admitted, "because you understand why safety is so important in this industry, but some of the regulations can drive you nuts." Despite the challenges, though, it seems like Ive and his team have risen to the occasion.
Ultimately, whether or not the Ferrari Luce will appeal to buyers remains to be seen. But one thing's for sure: its interior is a masterclass in design and attention to detail. As Ive himself said, "At the end of a project, there are two products – what you've made, and what you've learned." For Ferrari and Ive, it seems like this car has given them both a lot to be proud of.
At first glance, the interior appears to be a typical example of luxury automotive design, with plenty of premium materials and attention to detail. However, as you delve deeper into the cabin, you start to notice some clever touches and innovative features that set this car apart from its competitors.
One of the standout features is the shifter, which moves through its detents with a satisfying "click" sound. The air vents open and close with a distinctive snick, while the paddles behind the steering wheel pop with a tactile click. Even the little clock in the upper-right corner can be turned into a stopwatch or compass, complete with swinging needles.
But what really impresses is the attention to detail throughout the interior. From the rails that hold the seats to the floor, which are gently shaped and anodized to match the rest of the cabin, to the tiny lens that magnifies the current setting on the windshield wiper control, it's clear that Ive and his team have put a lot of thought into creating a truly immersive driving experience.
Of course, no Ferrari would be complete without some nods to its iconic heritage. The gauge cluster behind the steering wheel is a classic example, with two OLED displays stacked on top of each other and a physical needle sandwiched between serving as a pseudo-tachometer. And while the interior may lack the rough, raw feel of some classic Ferraris, it's clear that Ive and Ferrari have worked hard to create a unique blend of form and function.
For Ive himself, the experience of designing an electric car was a new challenge. "It's very hard," he admitted, "because you understand why safety is so important in this industry, but some of the regulations can drive you nuts." Despite the challenges, though, it seems like Ive and his team have risen to the occasion.
Ultimately, whether or not the Ferrari Luce will appeal to buyers remains to be seen. But one thing's for sure: its interior is a masterclass in design and attention to detail. As Ive himself said, "At the end of a project, there are two products – what you've made, and what you've learned." For Ferrari and Ive, it seems like this car has given them both a lot to be proud of.
ferrari's always been about style & speed, not saving the planet lolol 
besides, Ive's interior design is super sleek but its not like its revolutionary or anything... its just luxury automotive stuff on steroids 
i mean, who thought it was a good idea to have a shifter that makes a "click" sound? 
. I mean, an all-electric car from Ferrari? It's about time they got on board with the future 
. The design, yeah, it's sleek, but it's also super safe, which kinda defeats the purpose of owning a Ferrari, you know? 
The little details like the shifter and air vents making clicks and snicks are so satisfying to hear and feel. And Ive's design philosophy of focusing on learning and growth through his projects resonates with me too 
. It's amazing how a car can be both luxurious and innovative at the same time! 
The way they've blended classic Ferrari elements with modern electric features is pure perfection 
. Can't wait to see how it performs on the road!!! 
i mean, jony ive's design skills are insane! that shifter tho... i need one in my life lol but for real though, the attention to detail is next level. i love how they incorporated those little details like the stopwatch/compass thingy on the clock. and btw, the gauge cluster is a sick throwback to classic ferrari designs 
I gotta say, I'm totally stoked about Ferrari's new all-electric ride 
. But what really gets me is the attention to detail 
, from those anodized rails to the magnified windshield wiper control 
This car has clearly taught Ferrari and Ive a thing or two about innovation 
️!
just saw that a new study says global greenhouse gas emissions are expected to reach 122 billion metric tons in 2050 
that's almost triple the 2019 level and will make it even harder for us to achieve net-zero emissions by 2050 
I'm totally stoked about the new Ferrari Luce!!! 
is so satisfying! 
And can we talk about those air vents? 
They're like, whoa! 
It's clear Ive and Ferrari worked hard to create a unique blend of style and tech. I'd love to see how the exterior looks in person, but for now, the interior is giving me all the luxury vibes 
Can't wait to see what this car can do on the road! 
but seriously, have you seen those paddles on the steering wheel? 
and ive love how they incorporated some classic ferrari vibes without making it feel too rough or raw 
anyway, back to the Luce. I wonder if Ferrari is gonna make it available for sale soon, maybe around the same time as the new iPhone? 
That would be kinda cool, don't you think? 
... I mean, £1.4m is still out of my budget, no matter how cool the interior is 
. But hey, at least it's a great excuse for me to start saving up... or maybe just daydream about what it'd be like to drive around in one