Jon Hamm, Bowen Yang, and Scarlett Johansson are set to star in Ritz's latest Super Bowl commercial, which promises to bring the brand some much-needed humor and modernization. The trio will appear on "Ritz Island," a fictional destination where the cracker's slogan takes on a whole new meaning.
In a concept that mirrors last year's successful campaign featuring Aubrey Plaza, Michael Shannon, and Bad Bunny, Hamm, Yang, and Johansson will find themselves trying to navigate this strange and "salty" world. The idea is to refresh the Ritz brand and appeal to a wider audience.
"We're modernizing the brand and casting it in a new light for consumers," explains Steven Saenen, category president of savory snacking at Mondelez International. He cites last year's campaign as evidence that the strategy can be effective, having gained market share and a significant increase in households.
The team behind Ritz has opted to use multiple celebrities instead of relying on one high-profile personality to drive attention. Other brands, including Instacart and Bud Light, are also taking a similar approach with their Super Bowl ads.
Hamm, Yang, and Johansson bring unique personalities to the table, all of which have been shaped by their respective connections to "Saturday Night Live." According to Saenen, each actor brings something distinct, making every fan feel seen and celebrated.
In a concept that mirrors last year's successful campaign featuring Aubrey Plaza, Michael Shannon, and Bad Bunny, Hamm, Yang, and Johansson will find themselves trying to navigate this strange and "salty" world. The idea is to refresh the Ritz brand and appeal to a wider audience.
"We're modernizing the brand and casting it in a new light for consumers," explains Steven Saenen, category president of savory snacking at Mondelez International. He cites last year's campaign as evidence that the strategy can be effective, having gained market share and a significant increase in households.
The team behind Ritz has opted to use multiple celebrities instead of relying on one high-profile personality to drive attention. Other brands, including Instacart and Bud Light, are also taking a similar approach with their Super Bowl ads.
Hamm, Yang, and Johansson bring unique personalities to the table, all of which have been shaped by their respective connections to "Saturday Night Live." According to Saenen, each actor brings something distinct, making every fan feel seen and celebrated.
I'm low-key hyped 4 dis new Ritz commercial 
!! Jon Hamm, Bowen Yang & Scarlett Johansson are like, total comedic genius 
they're goin to bring da funny & make Ritz seem way more relatable 
. I love dat dey r usin' celebrities from SNL - Bowen Yang is my fave 
! It's gonna be so sick seein them tryin 2 navigate dis "salty" world 
. Dey gotta do a skit w/ BowenYang's impression tho 
. Can't wait 2 c it on Super Bowl Sunday 
I think its cool how Ritz is trying to refresh its brand with a more modern approach 
. It's not just about throwing in one famous face anymore, but about creating a fun, wacky world that appeals to a wider audience 
. The fact that they're using multiple celebrities also makes the ad more relatable and inclusive 
. I'm curious to see how it turns out on Super Bowl Sunday! 
. But what does this say about our society that we need to be constantly reminded that even the most mundane things can be "funny" and "celebrated"? Is it just a reflection of our desire for instant gratification? 
but at the same time, i don't know if it's just gonna be a bunch of rich people trying to be relatable with salty crackers 
maybe they'll surprise me though? 
still can't decide... 
! Jon Hamm, Bowen Yang, and Scarlett Johansson are like, totally perfect for the job 
. They're all hilarious in their own ways and I can already imagine how funny it's gonna be trying to navigate that crazy "salty" world 
! And I love how the brand is thinking outside the box (or cracker, haha) and trying new things 
!
. but seriously, using multiple celebs in a Super Bowl ad is kinda smart, it's like Instacart and Bud Light are trying to be the snackin' squad 
. but what's up with this "Ritz Island" concept? sounds like they're tryin' to make Ritz into a tourist destination or somethin' 
! Jon Hamm, Bowen Yang, and Scarlett Johansson are all hilarious in their own ways, so I think they're gonna kill it (pun intended) with this commercial 
Still curious how they'll make the "salty" thing work... will it be all about sassy humor or what? 
. I'm curious to see how it plays out during the Super Bowl, but I have faith in the team behind Ritz #RitzIslandVibes #SnackGoals #SuperBowlAd
just saw that Ritz is gonna be super salty this Super Bowl 
hoping everyone else will just laugh along and forget about the existential dread 
i'm intrigued to see how they play off each other. it's a smart move by the team behind ritz, using multiple celebs to appeal to a wider audience 
this could be a game-changer for snacks in general 
They think throwin' some big names together is gonna fix the problem? Newsflash: it's all about the content, not just the A-listers