Local Brewery Lowers Beer Prices as Snowfall Increases, Lures Customers with Discounted Deals
As snow continues to blanket the Philadelphia area, Human Robot brewery is capitalizing on the winter weather by offering discounted prices on its beers. The unique promotion sees the brewery discount its TMAVY 1° beer by $1 for every inch of snow that falls during this weekend's storm.
The move is part of a long-standing policy at Human Robot to offer reduced prices for its beers when it snows. According to co-owner Jake Atkinson, customers who take advantage of the promotion are essentially getting the beer for as little as 25 cents per pint. This is only possible because the brewery expects to receive 12-18 inches of snowfall in the Philly region, which would result in the $8 TMAVY 1° beer being sold for a fraction of its original price.
Atkinson attributes the promotion's success to the fact that it encourages people who might otherwise stay indoors during snowy weather to venture out and visit one of Human Robot's five taprooms. "It's a way to get people to come out when it snows, because typically people don't go out," he said. "But if you can walk, it kind of brings a fun party to the whole snow situation."
The TMAVY 1° beer itself is a popular choice among Human Robot fans, with its dark lager flavor profile and notes of aniseed and dark bread crust. The brewery's side pull faucet ensures that customers receive a precise pour with a creamy foam.
Human Robot has offered discounted beers on several occasions in the past, but never at prices as low as this before. Atkinson attributes the success of this particular promotion to the exceptional snowfall expected in the Philly region this weekend.
The promotion is currently available at Human Robot's three city taprooms and two suburban locations, but customers are advised to exercise caution when traveling during snowy conditions. The brewery's message remains clear: "Just be safe, and let's have some fun."
As snow continues to blanket the Philadelphia area, Human Robot brewery is capitalizing on the winter weather by offering discounted prices on its beers. The unique promotion sees the brewery discount its TMAVY 1° beer by $1 for every inch of snow that falls during this weekend's storm.
The move is part of a long-standing policy at Human Robot to offer reduced prices for its beers when it snows. According to co-owner Jake Atkinson, customers who take advantage of the promotion are essentially getting the beer for as little as 25 cents per pint. This is only possible because the brewery expects to receive 12-18 inches of snowfall in the Philly region, which would result in the $8 TMAVY 1° beer being sold for a fraction of its original price.
Atkinson attributes the promotion's success to the fact that it encourages people who might otherwise stay indoors during snowy weather to venture out and visit one of Human Robot's five taprooms. "It's a way to get people to come out when it snows, because typically people don't go out," he said. "But if you can walk, it kind of brings a fun party to the whole snow situation."
The TMAVY 1° beer itself is a popular choice among Human Robot fans, with its dark lager flavor profile and notes of aniseed and dark bread crust. The brewery's side pull faucet ensures that customers receive a precise pour with a creamy foam.
Human Robot has offered discounted beers on several occasions in the past, but never at prices as low as this before. Atkinson attributes the success of this particular promotion to the exceptional snowfall expected in the Philly region this weekend.
The promotion is currently available at Human Robot's three city taprooms and two suburban locations, but customers are advised to exercise caution when traveling during snowy conditions. The brewery's message remains clear: "Just be safe, and let's have some fun."
i mean like seriously who needs a reason to go out and enjoy a beer when its snowing outside 
? human robot is basically the best with this whole thing - it's not just about the discount tho, its about making ppl wanna leave their houses & hang out w/ friends in a fun atmosphere. plus their beers r super tasty btw! tmaavy 1° all day erryday 
the fact that they got ppl to come out when its usually a snowy day is like, major win imo 
It's kinda genius how Human Robot brewery is using the snowfall as an excuse to offer super cheap beers! I mean, who doesn't love a good excuse to grab a pint when it's freezing outside? 
This is so cool! 
I love it when breweries get creative with their promotions. The idea of discounting beers for every inch of snowfall is genius 
! Who wouldn't want to grab a cold pint while the snowflakes are falling outside 
? It's like a fun party in your glass 
! And the TMAVY 1° beer sounds amazing, I need to try it ASAP 
. The fact that they're encouraging people to venture out and have fun on a snowy day is just what we need more of 
. Let's all support Human Robot and grab a beer (or two) while the snow is falling 
️
. And can you blame people from staying indoors when there's a storm outside? "Come out and get your beer" is like my mom's infamous phrase whenever she wanted me to do chores 
. All in all, Human Robot's got the snow situation covered - stay warm, grab a beer, and enjoy the party!
. I mean, 25 cents per pint? That's just crazy talk! 
And can we talk about how genius it is that Jake Atkinson is using the snow to bring people out of their houses? I was stuck indoors all weekend, binge-watching Netflix and eating Cheetos... not exactly the most exciting life 
. But this promotion has me thinking I should grab some friends and make a day of it! 
. Who doesn't want to grab a pint (or two) of their delicious TMAVY 1° beer while catching some snowflakes? It's like an excuse to get out and enjoy the winter weather 
.
I think it's kinda awesome that a local brewery is offering discounted beer prices just because of the snow 
. Let's hope this snowstorm brings some much-needed fun to Philly! 
The fact that it's a popular beer anyway makes sense, but wow, $8 for a pint is crazy low, even without the discount. I'm definitely heading out to check it out this weekend, snow or no snow... I mean, snow and all! 
and can you even imagine strolling around in the snow with a beer in hand 
. And what about all the extra costs they gotta cover from running the taprooms and stuff? Just seems like a marketing gimmick to me 
.