Gen Z shoppers are literally taking all the money lol
. They're expecting retailers to give them emotional experiences instead of just selling stuff, like what's wrong with that? 23% cut in spending is wild, I wonder how they're gonna pay for everything
.
And don't even get me started on the dupe culture β it's like they think they can find better deals online. Researching hours before buying is so not my vibe
. Plus, if sustainable brands can make their stuff more affordable, that's a win-win?
But honestly, who needs original when you can have cheaper and still get the same thing? It's all about value for them.
Retailers gotta get on board with these new values or they'll be left behind
. I mean, if 82% of Gen Zers are gonna buy dupes, that's like a major part of their holiday shopping strategy now
. Can't blame 'em though β saving money and doing good feels way better than throwing cash around 
And don't even get me started on the dupe culture β it's like they think they can find better deals online. Researching hours before buying is so not my vibe
Retailers gotta get on board with these new values or they'll be left behind