Meta is revamping its AI feed, Vibes, by turning it into a standalone app. The move comes after the feature's impressive early adoption within the Meta AI platform, which itself has seen significant growth since Vibes launched. Users can now expect a dedicated space to create, discover, and share vertically-oriented TikTok-style videos generated by Meta's AI.
The company claims that users are becoming increasingly enthusiastic about using Vibes for its creative possibilities, leading to a clear need for a more streamlined environment. By separating the app from the main Meta AI platform, the company can potentially expand its features without overwhelming existing users. This strategic move is seen as part of Meta's broader plan to integrate more AI-generated content into its recommendation algorithm.
As an industry leader in AI-first social media, Meta is keenly aware of the competition posed by OpenAI's Sora app, which has been iterating on its own features and forging partnerships with Disney. With Meta aiming to incorporate AI-generated videos and images into its platform, a dedicated video creation app like Vibes could be a pivotal step towards achieving this goal.
While details regarding Vibes' user base remain scarce, the company acknowledges that Meta AI usage continues to rise since the feature's introduction. As AI-generated content becomes increasingly ubiquitous in online platforms, it's likely that users will gravitate toward tools like Vibes for their creative expression.
The company claims that users are becoming increasingly enthusiastic about using Vibes for its creative possibilities, leading to a clear need for a more streamlined environment. By separating the app from the main Meta AI platform, the company can potentially expand its features without overwhelming existing users. This strategic move is seen as part of Meta's broader plan to integrate more AI-generated content into its recommendation algorithm.
As an industry leader in AI-first social media, Meta is keenly aware of the competition posed by OpenAI's Sora app, which has been iterating on its own features and forging partnerships with Disney. With Meta aiming to incorporate AI-generated videos and images into its platform, a dedicated video creation app like Vibes could be a pivotal step towards achieving this goal.
While details regarding Vibes' user base remain scarce, the company acknowledges that Meta AI usage continues to rise since the feature's introduction. As AI-generated content becomes increasingly ubiquitous in online platforms, it's likely that users will gravitate toward tools like Vibes for their creative expression.
I'm not sure if I love or hate this decision from Meta... I mean, on one hand, a standalone app for Vibes makes total sense. It'll definitely make the experience more streamlined and user-friendly, especially with all the AI-generated content they're pushing out. But at the same time, it feels like they're creating a whole new ecosystem within their platform. Like, what's going to be different from TikTok? 
? it's like meta is trying to make creating vertical vids with ai super easy and fun! i think this move is genius because now they can add more features without cluttering the main meta ai platform 
. and with all these new AI-generated content coming out, it's only logical that users would want an app just for making those vids 
. vibes was already pretty cool, but as a standalone app? yessss! can't wait to see what they come up with next 
Vibes is definitely on the rise and it'll be interesting to see how users interact with this new standalone app! 
. I mean, who needs a cluttered Meta app when you can have a super streamlined app just for vibes? It's about to get even more confusing trying to navigate through the app and the main platform. And what's up with making it standalone? That way they're gonna lose some of that meta magic 
. Plus, now users are gonna be stuck between two separate apps when all they wanna do is share their AI-generated vids 
. I mean, who needs the clutter of a main platform when you can just have a fancy new app to distract yourself from the ads? 
It's genius, really. They must be totally unaware that we'll just end up with more apps to keep track of and less time for actual creativity 
i think meta is making a big mistake by turning vibes into a standalone app lol what if people just lose access to all the cool features they're used to on the main platform? it's already hard enough to find good ai-generated content in general, imagine having to navigate another app for that 
also, how are they gonna make sure vibes doesn't become just another tiktok clone? 
but then i put it on tiktok and 5 people liked it 
anyway back to vibes - i'm lowkey hyped for this new app, i've been playing around with the meta ai thingy and it's like whoa what can you do with that stuff?! btw has anyone tried making an AI-generated video of a cat playing the piano? I wanna see it 
. Can't wait to dive in and create some sick vids 